Strategies for article marketing content can vary depending on where you get your advice, your target audience, your keywords and many other factors. But while the camps may disagree on the exact details, it is almost universally admitted that good article marketing is one of the best ways to draw quality traffic to your website.
That's because quality traffic comes from quality links.
Therefore, the thing to remember is that you must write article marketing content with, more than anything, the goal of gaining quality links to your site.
Five Tips for Getting Quality Links:
- Create content that will be syndicated
- Write informational, instructional content
- Choose keywords that maximize search engine visibility
- Remember "content farms"
- Provide quality backlinks for other sites
Creating Content That Will Be Syndicated
This is arguably the easiest concept but it also may be the most important. The gist of it is, you absolutely must write content that is so good that other webmasters will want to reference it and provide backlinks to it.
You want your content to find its way to quality sites that have an established audience interested in your topic. The people on sites with topics similar to yours are more likely to be quality traffic than traffic coming from search engines or other types of links. Also, they probably trust the site where they found your content so they are more likely to follow the links to your site.
Write Informational and Instructional Content, Not Advertisements
This ties in with the tip above. Webmasters and most users are not going to pay attention to article marketing content if it is an obvious advertisement. You only want to use articles to get quality traffic to your site, inform them about the products and give them the opportunity to easily find the product if they are interested.
If your content is written as an advertisement, the potential customers are far less likely to pay attention.
Choose Keywords That Maximize Search Engine Visibility
The best way I can explain this is to offer an example I recently used.
Earlier this week I was asked to compose an original article about the debt ceiling vote in Congress for a news organization. The first thing I did was to begin researching the keyword. I quickly found that "debt ceiling vote" was the keyword that was trending more than any other phrase so my initial reaction was to choose that as my keyword. However, I also saw that the second most popular phrase was simply "debt ceiling," with "debt ceiling deal" and "history of debt ceiling" also being in the top six. I had a decision to make.
I ignored the term "history of the debt ceiling" and decided to make the simplest version, "debt ceiling" my primary keyword. I then composed the piece with "debt ceiling vote" and "debt ceiling deal" at a rate of about one-and-a-half percent each. Once this was done, the original keyword "debt ceiling" was at a three percent density so the article was visible for three different, but related search terms.
This is, of course, a very specific example but the point is, understand your keywords. You have to take a moment to think critically but it is a necessary step.
Remember "Content Farms"
Google's Panda Algorithm is severely decreasing the effectiveness of content farms like EHow and EzineArticles. As a result, many article marketing content strategists are forgetting these sites completely. That may not be wise.
Sure, content farms have their drawbacks but, as they move down SEO results, they may also become more valuable for webmasters looking for quality content that has not been seen by everyone. These webmasters may still use content farms to find good content and they can still use it to provide you with high-quality backlinks.
Provide Quality Backlinks for Other Sites
Your article marketing content strategy needs to include outgoing backlinks to content you consider to be of high quality. Search engines reward highly-rated sites that both give and receive traffic to and from other high quality sites. While it may not be "better" to give than receive in this virtual world, it is certainly "as good" to give.
The human aspect comes into play here as well. Webmasters will be more likely to backlink to you if you backlink to them.
Unfortunately, there is no magic formula to follow but, if you keep all these things in mind and commit to writing quality article marketing content, it is one of the best ways to get quality traffic to your site.