Article Marketing Success

Article marketing is, essentially, the writing of articles to help promote your business on the web. Articles are just one form of content marketing; however, they are one of the most effective. Well-written, content-rich industry articles show potential customers that you’re knowledgeable about your topic. They help convince others that you are a trusted source for what they want.

I have a soft spot for article marketing- and not just because it’s cheap, easy, effective, fun… well, yes, actually, that is why.  Not since the invention of social media has any one marketing tool made such an impact on the way we do business online.  Anyone from the head of marketing at a Fortune 500 company to a stay-at-home mom freelancing on the side can do it and get results.

Strategies for article marketing content can vary depending on where you get your advice, your target audience, your keywords and many other factors. But while the camps may disagree on the exact details, it is almost universally admitted that good article marketing is one of the best ways to draw quality traffic to your website.

That's because quality traffic comes from quality links.

Therefore, the thing to remember is that you must write article marketing content with, more than anything, the goal of gaining quality links to your site.

Five Tips for Getting Quality Links:

If you've realized that the Internet is a great place to market your products, services and business, then there's a good chance you've started to think about creating an article marketing plan.

You've probably also realized that a lot goes into a good article marketing plan, but here are are five tips for creating a great one:

"All of us learned to write in the second grade. Most of us go on to greater things."

That quote is from former basketball coach Bobby Knight who is renowned for his disdain for sports reporters. Many website owners may agree, thinking that the look of the website and quality of the product will suffice. But, just as positive press helped Knight recruit talented players, article marketing can help you recruit quality traffic to your website. 

First, let's start by defining "quality traffic." While the exact definition will naturally differ depending on your type of website and products, there are a few terms that every site owner needs to know:

Obtaining and converting traffic on your website is what Internet business is all about. And to succeed, you must get those high rankings in the search engines. That takes some finesse, but it isn’t that difficult. In fact, play your cards right and you can outdo your competition easily.

Article marketing is a fast-growing online marketing strategy.  Articles are written by business owners and submitted to niche blogs or article directories for further syndication.  Article marketing is a great tool for online businesses and site owners which combines SEO, quality content, name recognition, and branding. 

If you have above average writing skills and have expertise in a field of study, you can utilize this craft as an integral part of your overall marketing strategy.  Publications, both online and in print, are always looking for well-written, high quality content. 

An article marketing strategy that includes the frequent submission of articles for publication to pre-identified online and traditional media outlets can go a long way towards giving you and your company added credibility.  This credibility can lead to higher visibility, which can then lead to sales, both in the long term and short term.  Tips on developing an unbeatable article marketing strategy are available at Tips & Tricks HQ.

An article marketing strategy is a more subtle approach than is direct marketing but, for that very reason, it can be more effective than some direct marketing campaigns.  Consumers are bombarded with thousands of marketing messages every day from a variety of sources, most of which they quickly tune out.

When they read an article that includes valuable information, by an industry expert like you, consumers tend to trust you precisely because you are not trying to sell them something.  In other words, you are giving them something, rather than taking something away.

Another direct benefit of your article marketing strategy will be additional traffic to your web site or blog.  The inclusion of targeted keywords and phrases within your article will ensure that the traffic you receive is highly motivated and that their interest is piqued by the article subject matter.  Marketing strategist, Luis Sarmiento, provides excellent information on how article marketing can increase traffic for your web site.

In most cases, you will not receive direct compensation from the entity which publishes your article.  Rather, your compensation will ensue from the new clients, media interviews and speaking engagements you receive as a result of your elevated profile.

Here are five ways to develop an effective article marketing strategy:

When Google introduced Panda, its algorithm to weed out “content farms” and other sites that posted spammy, spun articles, a lot of sites went down in the search engine rankings.  However, some sites went up in Google’s search rankings – sites with quality, helpful content that wasn’t “spun” from other sites and re-posted for backlinks elsewhere. 

Marketing strategies have changed in recent years, and content marketing is now an essential part of any business plan. The object of any marketing is to promote your business.  Content, or article, marketing refers to anything that is generated on behalf of a company.

This content will not only present information on your business, but it will also inform, amuse, entertain, satisfy a need, or serve a function. Articles are designed to engage the consumer and provide them with information they want to share with others. Your primary goal with article marketing is to build and maintain a relationship with consumers.