Article Marketing Strategies that Build Credibility
Posted by Beth Hrusch on Wed, Nov 18, 2009
For your article marketing strategies to be successful, consider all the different people you need to convince. Are they peers, colleagues, clients, potential clients? The safest article marketing strategies usually assume that your audience is probably a large, even diverse combination of such readers.
Tough Crowds
Whoever your ultimate audience, the first person you need to convince of your ideas is yourself. This often overlooked truth is important because if you haven't convinced yourself that what you're writing is worthwhile, your wavering will probably show through.
The most natural way to take ownership of your ideas is to make them your own. One way of doing this is through cross-pollenization of interests.
The key here is to integrate your personal and professional interests effectively. We're constantly bombarded with Twitter or Facebook status updates about the most boring or irrelevant messages, as if people are just talking to talk or fill up space. But what if we could turn this gibberish into something interesting?
Interest-Based Article Marketing Strategies: The White Truffle Risotto
Nobody wants to read that you "had a great chicken sandwich at lunch today", but if you're a foodie and can tie your epicurean expertise into your articles in a relevant way, great! For example, a white truffle risotto entrée at a popular local restaurant received great customer reviews but lagging sales because of its price.
The restaurant manager was convinced she could sell more orders if patrons knew just how good the dish is. So, they developed a smaller appetizer version that not only became the hottest appetizer on the menu but drove interest in the entrée.
Think of all the business applications of this story, a story that started out in the realm of one of your hobbies.
Remember, one of the nice things about article marketing strategies is that no one expects an article they read online to change their life or revolutionize their business. If a reader can just take away a useful tip or two from your articles, they will have done their job. So, whether you create interest through personalization, wit or insight, make them as readable as possible.