Article Marketing Success

Breathe Life into your Article Marketing Campaign

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You probably haven't gotten any less interesting or capable as a writer.  But if your article marketing campaign is losing readership, you may have lost touch with your audience.  Here's how to reconnect with old friends.   

Start with the Audience - End with the Content
Most people have their opinions and write what they think.  Instead of flaunting your own preconceptions, go to the source first.  Find out what interests your audience and incorporate that into your article marketing campaign.   

In this sense, what you're really doing is telling your audience what it wants to hear.  It may seem awkward, forced or disingenuous at first, but once you get a sense for the topical terrain, you'll get your voice back.   

Turn up Your Hearing Aid
People receive the news today almost instantly.  With increased communication and discussion come more frequent changes in interests, tastes and topics of conversation.  

Finicky reader preferences can seem like a problem, but it's a problem only when the author is equally unaware of changing reader preferences or too stubborn to address them.  It should really be an opportunity: a fresh, almost real-time feed of reader interests that will ultimately be reflected back to them through your article marketing campaign.   

Upgrade Your Topic Tracking Gear
Now that we know how particular, needy and demanding our audience is, how can we find out what will pique their interest at any given time?   

• Track a few terms in Google News. BUT, remember to change or add terms frequently. Some search terms prove less interesting than you thought-others more so. Plus, as mentioned above, interests change.
• Follow interesting people on Twitter or Facebook. You'll usually find out pretty quickly who's interesting and who's posting drivel.
• Subscribe to RSS or other reader feeds.
• Don't forget the obvious. Even the more traditional forms of communication like newsletters, magazines and books can be useful. After all, they've had to get more nimble and relevant to survive as well.