Why Article Marketing? Because Humans Want Quality, Relevant Topics, Too!
Posted by Beth Hrusch
Too often SEO folks get caught up in the technical aspects when they ask 
themselves, why article marketing? Why not just meta tag voodoo or hocus pocus?
The search engines want to impress people with good solid information. Not salesy copy, not keyword-packed nonsense, but plain old fashioned high-quality content that offers the kind of information that keeps people on a site.
Search engines know that if you get the information you want consistently with a site, you'll create the links that make that site (and its content) important to them. And the overriding evidence suggests that's why SEO article marketing does so well.
Don’t get me wrong, the meta stuff is necessary for good SEO also, but it really is the clear writing and reading that makes a site sing and garners the rankings. Here's the reason why SEO article marketing really works.
Let’s say you are a mortgage broker (one of the most competitive niches on the Internet) and you have some special knowledge about legislation that is pending in your state. You have at least three groups of folks who want your information; mortgage buyers, mortgage brokers, and lenders all have a stake in learning about this new trend.
So you put together a clear, straightforward explanation for each of these groups about how it affects them. Write an article and submit it to article directories and blogs or relevant content hungry sites and watch as each of those groups eat it up. Voila! As long as you’ve got your link embedded in your article and bio, you get more mojo with the search engines – and you give people what they want. That's why article marketing is so important.
The question is no longer why article marketing, it’s “why not”.