Article Marketing Success

Online Article Marketing: What Works, What Flops

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Once your online article marketing of keywords and SEO strategy is taken care of, your focus should shift to having well-positioned, content-rich articles. Here's what we mean.   

Positioning and Taking a Stand  

It's important to take a stand and offer a clear position.  A surprising number of articles don't say anything.   They tend to be bland recaps that are interchangeable with other mass-produced "articles."   

One way of determining whether or not you're saying anything of substance is to ask whether the opposite could be asserted.   For example, it doesn't make much sense to say "Maintaining a strong company blog is helpful to your brand."   That is because no one would really say "Maintaining a strong company blog is detrimental to your brand."    

Instead, consider what works, such as, "Frequent interviews are essential to a blog's success."   This is a real position because others might argue that product reviews or stats and graphs are more important.    What's more, a solid position is  going to trigger a lot more conversation from supporters and detractors alike.   

Content: Ordinary + Extraordinary = Ideal Mix

The best online article marketing campaigns account for both what's interesting to you and what's interesting to your reader.  Some argue that you should write only about those subjects that interest your audience.   While catering to your readers is important, focusing on only what you're 100% sure will interest them is limiting for a few reasons: 
 
Sometimes it's not clear what definitely will and will not interest your reader. If the subject is of great interest to you, the author, your passion can become contagious.   

Once your readers know you and return regularly for your articles, they'll like to see some variety to spice things up, even if it's not  exactly  what they're used to seeing.   

As long as you keep offering what you've promised, you can supplement your articles with other information and subjects that can only enhance your online article marketing.