Article Marketing Success

How to Make Article Marketing Services Work for You

The pen is mightier than the sword – Edward Bulwer-Lytton

Yes, and article marketing proves it.  In fact, one might say that article marketing can be a powerful weapon in your online marketing arsenal.  Sometimes, in the planning stage of an SEO marketing campaign, it gets less attention than the almighty blog, or the content on your site.  I think people are secretly afraid of the thing because it represents the ongoing creation and distribution of fresh content and who the heck is going to handle that? 

So, we throw a few articles out there in a haphazard manner every few weeks and hope for the best.  In the meantime, we are concentrating on our blogs and sites and social media efforts, analyzing results, tracking stats, etc.  All good, of course.  But neglecting article marketing is like throwing away a good opportunity to get lots of attention from a wide variety of sources.

Article marketing services are an option for anyone who doesn’t have the time or knowledge of SEO to produce articles on a regular basis.  There are a couple of approaches you or your service can take: 

   1. One well-crafted article submitted to a few top directories each week.

   2. Several mass-produced articles submitted to hundreds of directories.

Both approaches get you exposure, and article marketing services can do both.  Keep in mind, though, the quality of the directories does matter when it comes to how many readers are likely to see your articles.  Not all directories are created equal, and your service should know which ones are the most reputable, so look into it and choose wisely.

Not sure that article marketing is worth the investment in time, energy and article marketing services?  Perhaps a list of benefits would help:

• Syndication – Articles are long-term, maintenance-free marketing.  Once they’re out there, you can just let them do their thing.
• PR – Articles are an effective way to present a positive image to the public.  They showcase your expertise and credibility.
• Links and more links- Not only can you add links to your site (usually in a resource box at the bottom), but you can get backlinks from other sites through bookmarking, blogs and social media.  You can also add some bio info about yourself to showcase your credentials.
• Cost-effective- Compared to other marketing techniques, article marketing is inexpensive.  Most legitimate article marketing services will give you discounts for volume and long-term work, and the outlay of time and effort on your part should be minimal.
• SEO content- Articles, like blogs, provide your company with lots of optimized content.  And, article marketing has the built-in advantage of submission, which jump-starts the distribution of your content throughout the Web.

The thing to remember about article marketing is that each article must confirm your authority.  These articles are often the first exposure that potential customers have to you and your company, so make sure they look good!   

In other words, article marketing services can create and distribute these articles for you, but you need to take the time to check each one before it goes out and edit carefully.  In my experience, the clients who take an active role in this process not only end up happier with the content—they also get better results.  So think of your article service as your partner and work with them.

Article marketing services can create and distribute optimized articles for you that incorporate all the advantages of article marketing into your SEO marketing plan.  It’s up to you to make sure that your articles shed the best possible light on your company. 

Do it right, and your article marketing efforts will make both you and your company look good.  And that’s what gets you attention, right?