Which Article Marketing Techniques Produce The Best Results?
Posted by Tim George on Wed, Mar 30, 2011
As the Internet matures, and the volume of sites on it increases, it has become increasingly important to find effective and new ways to funnel traffic to your site. A tried and true method that still works when done right is article marketing. For your website to appear near the top of major search engine sites it's important to understand a few simple article marketing techniques and practice them with consistency.
Here are three article marketing techniques that are practiced without fail by those who are achieving high page rankings.
Make Content Your Top Priority
It is easy to become so wrapped up in the latest SEO tricks and article submission schemes you can forget that it is content that still drives the machine in web marketing. With that in mind, the very best technique for marketing your articles is to write articles that make readers want to click on that link to your site and to share that link with others.
Good articles provide useful information to the audience that would be interested in your site yet leave them looking for more. That means creating a balance between giving readers something of real help and substance in the article while pointing them to your site as the source to go even deeper. An interesting article about subjects that matter to the reader leads to click throughs which translates into multiplying your web traffic results.
If you don’t have time or the know-how to write this kind of content rich article, there are a number of content sources on the web that can provide you with ghost written articles. For a nominal fee you can then contract several well written articles that can later be repurposed however you see fit.
Write About What People Are Looking For
Google offers some great free tools that enable you to know what words, phrases and topics people are already looking for. Resist the temptation to think your business or service is unique and you have no need to look at what others are writing. The trick is to find what people are already searching for and write in such a way your words and phrases lead them back to you.
Submit to Article Directories
If you forget the first step in good article marketing techniques this one can hurt you more than help you. Ineffective content that is reproduced across many article directories is just wasted time that could have been spend better creating a good article in the first place!
The main reason for submitting an article to a directory is to create more opportunities for backlinks to your site. Search engines like Google view a backlink from some other site to yours as a vote for your site. Most article directories also allow you to write a brief introduction to yourself and your company while leaving a backlink to your site. This not only improves search engine positioning but also offers a reader opportunity to click through to your web.
A well written article submitted to good article directories will multiply the effort you put into the original article more than you can imagine.
The combination of these three article marketing techniques will consistently give you the best results in generating consistent traffic back to your site.