Article Marketing Secrets That Are Worth Sharing
Posted by Lamar Stagg on Wed, Apr 27, 2011
(SEO + Google)x + (Facebook + Twitter)y = BS
“BS” stands for blogging success, by the way.
This formula sums it up. In 2011, what used to be article marketing secrets - or even general marketing secrets - is now common knowledge: pick a category, write about it, find the most common words and phrases that are relevant to your topic using the Google keyword tool and other free search engine optimization techniques (seobook.com for example), and share the content with the people who "like" your Facebook page and your Twitter "followers".
These are legitimate article marketing techniques. Use them as a standard - as your marketing foundation.
Article marketing secrets
Tens of thousands of people have developed effective online presences by utilizing the power of great content. And many of them have used the not-so-secret secrets of good article marketing to do it. The fact is, the real secret to good article marketing is actually more common sense, quality content and diligence than anything else.
In the end, "good" marketing doesn't sell a product or bring authentic readership to a blog, but a good product does sell itself. And good writing presents itself as such. Many businesses have taken a plunge by investing a lot of ad-cheese into an undesirable product. Ultimately, the perspective has changed over the years.
Marketing is less useful for letting the masses know you exist while assuming they will give the time of day to whatever hypothetically genius idea you have to offer. Today, it is more effective to use article marketing secrets as grounds for improvement.
For example, who needs an adviser like Tim Ferris? Actually, Tim (famed author of two number ones The Four-Hour Body and The Four-Hour Workweek, also the mastermind behind fourhourworkweek.com, ranked amongst the top blogs in the world) would most likely attest to my claims. You should check out his recent interview on Forbes.com about social networking, article marketing and building web brands.
Reluctance in consumers prevails most often when you rave about your own sham-wows or are a self-proclaimed expert or elitist. Most people are honest, especially when their time and money is involved. Most people like to give their own two cents. If it sucks, the majority of your targeted niche will say as much. If your written claims are inaccurate and/or boring, readers will tell you. This honesty is not to be avoided by marketers; rather, it should be cherished.
If you follow the above link to the Forbes article, in the comment section you’ll see a great example of an irate reader give some legitimate grammatical feedback laced with sarcasm. Take note of how the author, Steve Bertoni, deals with it.
No, you can't please them all, and you shouldn't try to. However, if the feedback is intelligent and relevant to your market, then consider and appreciate both the supporters and the irate.
In summary, use these article marketing secrets to test your market. If you've got the goods, people will take pleasure in spreading the word. If not, then listen to feedback, make adjustments, and try it again.
And that, my friends, is the real secret to article marketing success.