3 Tips For Article Marketing Titles That Push Your Readers' Buttons
You’re focusing all your energy on writing premium content for your blog, and no one is visiting. Chances are you aren't getting traffic because your article marketing titles do not attract readers’ attention. If you want to bring in premium traffic, write premium titles with Blog Title Optimization. Here’s how:
Your title is the first thing readers see about your article. It needs to attract their attention, be useful, and be about the article. Let’s see how to include these three things in writing article marketing titles.
Hit readers on an emotional level
Don’t think this means making readers cry. Write article marketing titles that elicit emotional responses to compel readers toward your content. These emotions will be compelling for your audience:
- Humor – use a pun, be witty
- Surprise – be evocative or controversial
- Urgency – show readers the importance of reading the article now
Beyond attracting the initial reader to your blog, emotional content helps your reader remember the article and spread it to their friends.
Show readers the value of your content
The article you provide needs to be useful for the reader to visit your site. Your marketing title is how you inform the reader that your content is worthwhile to them. Use these strategies for writing useful titles.
- Value – Give readers what they want, and more specifically, give them what they are looking for. Utilize keywords your ideal reader might search.
- Be unique – So there might be 1,000 other blogs on the same topic as yours. In the title, show why yours is unique, say what the “other guys” aren’t saying.
You might think those “10 reasons why…” and “Three ways to…” titles are boring. Forget that, those titles tell the reader what they are going to get out of the article, and instantly inform your reader that the content is organized and easy to understand.
Be Specific and Concise
Save all explaining and elaborating for the body of your article. For the marketing title, focus on telling your readers exactly what they are going to get from your article.
- Use popular keywords that sum up the entire article
- Only say what is necessary, cut out any words that aren’t needed
Tell your audience exactly where you are going and then wow them with the content. They will then know why they need to visit your site, and be pleased with the result.
Article marketing is not an exact science, but it doesn’t have to also be a mystery. Readers need to be motivated to read your content and evoking emotions is key for this.
Readers want to know that the content is valuable so give them reasons why your article is valuable. Readers need to know what to expect so be specific in your titles. Use these three tips in your article marketing and you will gain more clicks from your audience.