Article Marketing Success

5 Ways To Make Articles Part Of Your Marketing Strategy

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If you have above average writing skills and have expertise in a field of study, you can utilize this craft as an integral part of your overall marketing strategy.  Publications, both online and in print, are always looking for well-written, high quality content. 

An article marketing strategy that includes the frequent submission of articles for publication to pre-identified online and traditional media outlets can go a long way towards giving you and your company added credibility.  This credibility can lead to higher visibility, which can then lead to sales, both in the long term and short term.  Tips on developing an unbeatable article marketing strategy are available at Tips & Tricks HQ.

An article marketing strategy is a more subtle approach than is direct marketing but, for that very reason, it can be more effective than some direct marketing campaigns.  Consumers are bombarded with thousands of marketing messages every day from a variety of sources, most of which they quickly tune out.

When they read an article that includes valuable information, by an industry expert like you, consumers tend to trust you precisely because you are not trying to sell them something.  In other words, you are giving them something, rather than taking something away.

Another direct benefit of your article marketing strategy will be additional traffic to your web site or blog.  The inclusion of targeted keywords and phrases within your article will ensure that the traffic you receive is highly motivated and that their interest is piqued by the article subject matter.  Marketing strategist, Luis Sarmiento, provides excellent information on how article marketing can increase traffic for your web site.

In most cases, you will not receive direct compensation from the entity which publishes your article.  Rather, your compensation will ensue from the new clients, media interviews and speaking engagements you receive as a result of your elevated profile.

Here are five ways to develop an effective article marketing strategy:

• Stay abreast of current events and trends.  Publications like to be relevant; that's how they retain their reading audience.  Tying your expertise into a recent current event adds to the timeliness of your piece and increases the likelihood it will be published.  For example, if a recent hurricane has occurred and you have expertise in home repairs resulting from water damage, an article along these lines, submitted within a week or two of the actual natural disaster, would be very likely to be approved for publication.

• Make a list of 10 to 20 information sources to which you will regularly submit your work.  This list should include the publications and web sites which most closely match your area of expertise.  Find out each entity's requirements and submission deadlines and maintain this information in a database.  Some of these sources should be blogs and news sites which allow guest writers to post their own content.  Article Marketing HQ has detailed information about article marketing, writing and submission.

• Make sure you have a recent, high quality photo to accompany your articles.  You may insert the photo image at the top left or right of the actual body of the piece, or you can send the photo as an attachment.  People like to know who is offering them advice and your photo will add to the personal nature of your relationship with the consumer.  Some of your articles will probably lead to on-camera media appearances and media reps also like to see who their potential guests may be.

• Use an excerpt or quote from your article(s) in your social media marketing.  This way your articles can be used for multiple purposes and you won't need to constantly duplicate your efforts.  Include links to your article within your social media postings.

• Respond to questions and inquiries in a timely fashion.  Being responsive to your audience will demonstrate your professionalism and attention to detail.  If at all possible, respond to all requests within 24 hours.