Article Marketing Success

Get The Right Kind Of Links With Article Marketing

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Obtaining and converting traffic on your website is what Internet business is all about. And to succeed, you must get those high rankings in the search engines. That takes some finesse, but it isn’t that difficult. In fact, play your cards right and you can outdo your competition easily.

With article marketing, you are advertising your business by providing articles containing valuable information related to your industry. These articles are published online, with a link to your website. This not only gets quality traffic, but it increases your popularity in search engines.

Article Marketing Gets You Business

Article marketing has proven to be one of the best ways to get more traffic to your website with a higher conversion rate. When your published article contains a resource box (with your bio and byline and contact information), the reader knows who is writing the info and has the opportunity to use the link to get to your site.

The reasons article marketing is successful:

• Web surfers looking for information about something related to your business will find YOU.

• When you show up in regular search engine results (not as a sponsored listing), 70% of the Web surfers getting those results will click on your link.

• Giving the reader informative data and thus satisfaction in their search, builds their trust of you as a business and chances are, they will quickly go to your website to learn more.

• Other websites will many times syndicate your articles and they will get published all over the Web, including your links.

The more information you can read about article marketing, the better you can devise your own personal strategy for marketing in this effective way.

Why are links in the article important?

It goes without saying that when there are no links within your article text, you won’t get any traffic, no matter how many people read your information. With high-quality content ending with a link to your website, people who read the copy will more than likely visit your website.

Another plus: Others who find the information you provide valuable may want to promote it and will take your copy (including the link) and send it to others. It will position you as an expert in your field, and of course, get you even more traffic.

Content for your articles

Well-written content in your articles increases your credibility. It attracts potential customers or clients and elevates you to new realms – as someone who knows what they are talking about. Your content should not only be well written and informative but proper SEO should be applied.

SEO and Backlinks

For good search engine optimization with your article marketing you should ensure your article is about 400 to 500 words and keyword density is between 2 to 3%. When you use links, you should have anchor text by using HREF tags.

Just “buying” links doesn’t work, and the search engines can sense when you are cheating and this can hurt you in the end. Quality one-way links to your website is the only way to go for true success.

Where Do You Publish Your Articles?

There are a number of places where you can publish your articles. The top spots are:

• Article directories

  When you submit your articles to article directories, your content will show up in organic searches. If you want to submit your article to many directories, it’s best to have different versions of the article – as the search engines will reject duplicate content and you’ll find poor results. But with the correct use of these directories, you’ll have many backlinks to your website and should see an immediate increase in traffic.

• Your Own Blog

  Publishing a blog with articles on the topic of your expertise (and of course, links to your business website) attracts quite a bit of traffic. Blogs are known to be extremely effective in increasing visitors to your pages. Although it is important to have high quality content for your blog, it isn’t absolutely mandatory – depending on your business. In other words, you don’t have to hire the writer who won “Best Writer of the Year” at Businessweek Magazine.

Your strategy in article marketing can be worked out, and then by systematically following through, you will build hundreds of links to your site and see how efficient and effective this type of content marketing can be.