5 Simple Tips For Creating An Effective Article Marketing Plan
If you've realized that the Internet is a great place to market your products, services and business, then there's a good chance you've started to think about creating an article marketing plan.
You've probably also realized that a lot goes into a good article marketing plan, but here are are five tips for creating a great one:
Do your keyword research. Great articles are as much about great content as they are about increasing your online visibility. That means finding the right keywords to use in your content is one of the very first, and most important, steps in creating your article marketing plan. Use tools like the Google Adwords keyword generator, and find some great keywords and phrases for your articles.
Decide on a platform. Articles can be used on your website, on article directories, on blogs and elsewhere. You can even use them in an email marketing campaign. Your next step will be do decide where you want to post your articles, and if you do choose article directories, to find those with high search engine rankings, and find out what their submission criteria is. You will probably also want to set up accounts with the directories you choose to use.
Consider your article titles, and the content you want. Remember that the key phrase here is 'content marketing' so you want to make sure that the content you choose to write about (or have written) is interesting and useful. Remember that how to articles, as well as 'top' lists tend to work, and rank, very well, so consider using those type of titles. You might also want to learn a little more about writing for the web, and the style you want for your articles.
Decide how many articles you plan to write, or have written. Remember that when it comes to a great article marketing plan, you need to focus on quality and quantity, so try to consider both when you work out your budget. Having lots of poorly written articles can actually damage your company's reputation, so it's better to rather focus on fewer articles, that are exceptionally high quality. You can always use an article distribution service to send them out to multiple directories, to get more bang for your SEO buck!
Write your articles, or have them written. It's an open secret that many people who use article marketing don't write their own content, so if you aren't confident in your abilities, or you just don't have the time, then a big part of your article marketing plan will be finding the right writers to create high quality content!
You might still be wondering whether an article marketing plan is the way to go for your business. If that's the case, then you should consider that Seth Godin, one of the world's leading new media and marketing gurus, has said that content marketing is the only marketing left.
What he means is that people are becoming desensitized to advertising, and that they're more likely to respond to marketing methods that offer something in return - like useful, interesting information.
That's exactly where article marketing comes in, so if you haven't already started work on your own article marketing plan, make a few notes on how to get started, and start thinking about it. Not only will you find more people visiting your site or business because of it, but your articles will stay online as long as you leave them there, and they'll do your marketing for you - even when you're asleep!