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LinkBait - What is it? What Does Google Think?
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(Tuesday, 12/23/2008)
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What is Linkbait?
Linkbaiting involves the creation of content that, by its nature, entices people to link to it. One could argue that all content you write is linkbait, since the goal is always to hope that someone out there will appreciate it and will link to it. However, linkb...
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Content or Links - Which is Really King?
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(Wednesday, 12/17/2008)
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There's been a heated debate in SEO circles for awhile about which factor is more important when it comes to ranking high in the search engines:
Content? or Links?
The long-standing belief has always been that, when it comes to SEO, Content Is King. Re...
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Top Benefits of Adding an Articles Section to Your Site
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(Wednesday, 12/10/2008)
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By adding an “Articles” section to your site, you'll see the following benefits:
· Increases the "stickiness" of your site (visitors stay on your site longer)
· Increases the number of repeat visitors to your site (gives the...
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How to Add an Article Directory to Your Site
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(Wednesday, 12/03/2008)
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No matter what the nature of your site, you should seriously consider adding an information resource section to it that is full of great, fresh content. Whether it’s a retail site or a strictly information-based site, your readers will benefit from a section that contains a wide brea...
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Article Marketing - Part 3 - Benefits and Outsourcing
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(Tuesday, 11/25/2008)
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The top benefits you’ll see from a well-executed article marketing campaign are:
1. Improved Web Reputation as an Authority in Your Industry
2. Traffic
3. Natural Back-links
As people read your articles ...
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Article Marketing - Part 2 - Does it Really Work?
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(Sunday, 11/16/2008)
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So Now the Million Dollar Question… Does it Really Work? Obviously, being in the natural search engine optimization business, I’m a big believer in the power of high quality content when it comes to building trust with viewers, increasing conversion rates, and increasing search engine rank...
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What is Article Marketing? How Does it Work?
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(Monday, 11/10/2008)
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Do some basic research on the different internet marketing methods, and you’ll no doubt come across discussions on article marketing. Mostly these discussion revolve around 3 questions:
1. What is it?
2. How Does it work?
3. ...
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Top 10 Benefits of High Quality Web Content
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(Friday, 10/31/2008)
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Most site owners understand that adding great content on their site on a regular basis is important . Some think of it more as a “nice-to-have” sort of thing, rather than a must-have for their business. Few people truly understand just how crucial great content is to a succesful online st...
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What is All Natural SEO?
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(Wednesday, 10/15/2008)
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Try looking up “ search engine optimization ” on the web, and you’ll know doubt come across terms like “organic”, “100% pure”, and “all natural”. In the search universe, these terms are often used to describe the sites listed along the left-hand side of the search results page, ...
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Natural vs PPC Traffic - Pros and Cons
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(Friday, 10/10/2008)
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People often ask us for advice on how much they should focus on pay-per-click traffic efforts, vs their natural, content-based search efforts. We always tell them that, while every site is unique, it usually makes sense to include both as part of a diversified marketing effort for your sit...
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Submitting to Directories - Is it Worth it?
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(Wednesday, 10/01/2008)
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Many SEO companies sell "Directory Submission" packages to clients, charging hundreds or even thousands of dollar to submit a site to hundreds of so-called “directories”. It's easy to see why a site owner might be tempted by such a service. After all, Google and the other search engi...
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Link Building Techniques-Googles View-Part 2
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(Monday, 09/29/2008)
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So which link-building techniques are “valuable services”, as Google calls them, and which “violate Google’s guidelines”? That’s the million dollar question. In order to understand what Google thinks about each of the specific forms of link-building, lets look at several from the list abov...
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Link Building Techniques - Google's View
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(Wednesday, 09/24/2008)
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You’ve no doubt heard about all sorts of ways to acquire in-bound links to your site. Here’s a list of some common techniques being used today:
- Cross-Linking
- Reciprocal linking
- Link farms
...
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Hiring an SEO - What Does Google Say?
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(Friday, 08/01/2008)
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When it comes to understanding what Google thinks about Search Engine Optimization, I prefer to listen to the folks at Google themselves. Usually this involves quoting the Google Webmaster Guidelines, or quoting Matt Cutts, Senior Engineer at Google - head of Quality Control and their auth...
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Google's Philosophy on Acquiring Links
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(Wednesday, 07/09/2008)
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Anyone familiar with the basics of search engine optimization knows that content is king. However, it’s also well-known that its inbound links that help your content rank higher and drive more traffic. In a nutshell, Google treats each link to your content as a vote. The more quality “vote...
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