What's A White Paper?
Buseinss white papers could be described as long, in-depth articles that are designed to cover topics that require more depth than a typical article, but not as much depth as an entire ebook. While white papers tend to be more formal than a standard article, that doesn't mean they have to boring.
Why Write a White Paper?
- To identify and explain an issue, problem, or product
- To make clear conclusions about that topic
- To get readers to take a clear action
How Long is the Typical Business White Paper?
The typical white paper is anywhere from 10 to 30 pages in length, but some can go as high as 50 pages if the topic allows it. A good white paper should only be as long as it takes to cover all your most important and powerful points... no more - no less.
Why Should Your Business be Writing White Papers?
- Demonstrates your industry knowledge
- Can be used to capture emails or phone numbers before downloading
- Builds trust and credibility
What Do all Great Business White Papers Have in Common?
All great white books share the following characteristics:
- Written With a Specific Goal in Mind
- Great Title - catchy and impactful
- Focus on Reader's Interests - not your product
- Clear Thesis -what problem you're solving
- Professional - spelling, grammar, structure, etc.
- Use of White Space - to break up content
- Lists - Periodic use of both numbered and bulleted lists