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3 Secrets To Getting Inside Your Customers' Heads


Marketing would be really simple if you only knew exactly what would work for all your customers, wouldn’t it? To do that, though, you’d have to be a mind reader, and that’s impossible. Or is it?

Developments in the field of scientific neuromarketing show that the discipline, created in 1990 by a team of Harvard psychologists, can help marketers predict the likelihood of a customer buying a product. A far cry from the traditional methods of tracking how purchases increase in response to promotional campaigns, neuromarketing is really starting to take hold in consumer-focused industries.  

The Science of Neuromarketing

Your Content: Good Enough Is No Longer Good Enough


Why isn’t your content, which used to be good enough, no longer good enough? Because the audience for content is maturing and its expectations are rising. Because the number and types of devices used to consume content is growing exponentially, demanding more content than before. And because more content than ever before is already out there, so breaking through the static demands content that is much better than good enough. It must be Tony the Tiger great.

4 Fabulous Off-Site Content Marketing Solutions


Do you have an eBook, white paper, tutorial, or video that’s proven itself successful for gaining customers or generating leads? Creating off-site content that links to it can drive even more traffic to your site.

4 Ideas To Fuel Your Content Marketing Machine


How many times have you sat staring at a blank page at a loss for ideas, with a deadline approaching? 

Is Ebook Marketing Right For Your Business?

So you still think ebooks are the domain of self appointed relationship gurus and dodgy tips about online business? Think again.

Ebooks, contrary to their lingering association with long sales letters and squeeze pages, have overtaken traditional print books on sites like Barnes and Noble and Amazon. They've spawned million-dollar self-publishers like Amanda Hocking, and they've become the clever business person's greatest marketing asset.

Big Business - and Good for Your Business

When you consider facts like those about the ebook phenomenon, it's easy to see that the once dubious ebook has shrugged off its image of the printed word's poor cousin. Ebooks are hip, they're trendy, and they're in demand.

It's clear that ebooks are big business - but how are they good for your business?

It all comes down to image - and the instant expert status you can achieve with a well-written book.

Think about the word 'author.' It conjure up images of respected, learned, knowledgeable people. Anyone who has their name on a book must know something about something, right? That's the widely held belief, of course.
It stands to reason, therefore, that if you, as a business owner, publish a book about your field of expertise, a little bit of that sheen will rub off on you, and by association, your business.

But getting published is hard, right?

Nowadays, not so much. Thanks to online self-publishing, anyone can now write and publish any book they choose to, on platforms that include the wildly popular Kindle, the Nook, i devices and in PDF format. They're instantly accessible around the world, and they can incorporate things that print books can't - like links to your website.

Best of all, if you have a well-written ebook that relates to your industry or business, you have a marketing tool that you can really leverage. You can link to it on advice forums. You can give away copies as a list-building exercise. You can post excerpts on industry websites.

The options are endless, and that's why it's becoming one of the hottest business marketing tools out there - when it's done correctly.

So How Do You Do It Correctly?

If you've got this far into this article, chances are you're feeling excited, and ready to rush out there, churn out an ebook, and start cashing in on that marketing potential. Whoa nelly! There are a few things you need to know first.

Ebooks can be great marketing tools - there's no denying that. But you need to think about it as carefully - if not more so - as you would any other kind of marketing.

First, you need to realize that the purpose of a business marketing ebook is not to write a very long sales pitch - it's about sharing information with your customers and potential customers. Find something that you can teach people about your industry, and use that as the basis of your ebook.

Next, realize that when you put your name on an ebook, you're telling the world that this is the very best you can do. If it's badly written, poorly formatted, or not very interesting at all, it's going to be counterproductive.

The format for ebooks is flexible. The platforms are growing all the time. But when you use an ebook to market any business, you need to be absolutely, 100% proud to put your name on it, and if that means hiring a ghost writer to polish it so it shines, then that's what you should do.

Is Ebook Marketing for Your Business?

There are very few businesses that can't benefit from ebook marketing. Catering companies could publish a cookbook to whet their customer's appetites. Roofing companies could publish a guide to roof materials. Business consultants could publish business building tips in an ebook.

The options are endless, and if you do it correctly, the return on your time and money investment can be too.

Is Your Website Content A Hot Mess? 3 Tips To Fix It Fast


I see it all the time. It’s not pretty. Business owners contact me to ask if I can write compelling, thought-provoking blog posts to promote their website. “Oh sure,” I say. Then I typically follow it with a question: “Can you give me your company’s website address so that I can see the tone you’ve established?” At least 50% of the time, the content on those websites is a disaster. In many cases, the coding and links are also a mess, but that’s a story for another day.

Is Google Killing SEO?


SEO. For the technologically-challenged, the letters themselves have become the harbinger of headaches. For marketers and business people, to whom they once represented the holy grail of all things Internet, they are now possibly a dying concept. And who’s the murderer? Why, Google, of course – the mighty, the all-powerful, omnipotent entity that controls the web.

4 Essential Content Marketing Tips For Start Ups


As a start-up, you want your company to make a splash in the marketplace. You want the equivalent of a ticker tape parade, complete with an all-star marching band and giant balloon floats. (Who doesn't love giant balloon floats? And costumed characters tossing candy to spectators?) Content marketing can help you get that kind of attention from prospective customers and the media.

5 Tips For Getting Your Blog Found By Readers

There are times that owning a business blog can be a bit depressing. After all, you thought and obsessed over getting just the right domain name. You put a lot of time, energy, and money into designing the perfect header and layout. You proofread and tweaked your about us and services page 20 different times to make sure they are compelling and fresh. And yet, your analytics shows that you’re only getting 15 new visitors per month, and 95% of those are bouncing back off. The few comments that you do get are obvious spam. What gives?

The bitter truth is that you can do everything right in building your blog, even to the point of hiring a professional to do it for you, and still not get noticed on the web. Why? Because it takes a lot more than top-notch code and a few paragraphs of text for Google to even think about ranking you highly. The good news is that there is hope. Follow these 5 tips, be diligent and patient, and you’ll soon start to see new visitors coming to your site…and sticking around for a while:

1. Start with a lot of content. Proper code is important, yes, but it can only do so much. Google needs to know that your blog is relevant to search terms. The only way you have to show them that is to have a great deal of content that contains those words. I’m not talking about stuffing one or two phrases in your blog every other sentence. I’m talking about creating a multitude of pages with a moderate keyword density that covers every aspect of who your business is and what it does.

2. Publish new content often. Your original content is just your foundation. In order to keep looking relevant, you need to be publishing new, fresh, and relevant content to your blog as often as possible. It also needs to be regular. Whether it’s twice a day every day or just one new post two or three times a week, make a publishing schedule and stick to it.

3. Assess your platform. Some platforms are more search engine friendly than others. I highly recommend Wordpress because Google seems to love it and you don’t have to be a webmaster to make it work. Moreover, Wordpress will alert you when your platform needs updating and you can install optimization plug-ins to give your blog a little extra search engine power. If your platform isn’t working for you, see what else is out there and consider making a switch.

4. Get busy on social media sites. If you’re not willing to promote your blog, then how can you expect others to? Tweet, post to Facebook, put links on LinkedIn, and alert your friends on Google+ every time you add a new blog post. You can even get active on various forums and look for threads that ask questions related to your posts, then offer a link to your blog that addresses the problem. The point is that, to start, you’re going to have to alert the world that you exist and that you have something valuable to offer.

5. Mix it up with video. Video is becoming an increasingly popular form of marketing communication. While you don’t need to overdo it, adding some videos here and there can make your blog look more interesting and offers something to those visitors who simply don’t want to read through an entire post. Making your own videos is the ideal, but you can also take advantage of the vast selection on YouTube if you’re just starting to test the waters. Choose a quality video that is relevant to your business and embed it on your blog. Write a quick blurb summarizing the video and then a short call to action. You can even include a link to one of your blog posts that provides more detailed information after they watch the clip.

The Internet is a competitive place, but don’t lose heart. Getting noticed online takes hard work and the right techniques. It’s not going to happen overnight. If you stick with it, you’ll start to notice your traffic increasing exponentially every month.

Organic Content: What It Is And Why It Works

Good web content is king...and always has been. If you're confused about how to weather the ever-increasing changes to search engine algorithms, turning your efforts towards writing good, organic web content is almost always a better use of your time and effort than chasing the latest trick to "gaming" the search engine systems.

What is Organic Content?
Organic content refers to website pages that are written (and found) primarily by users typing keywords into search engines, such as Google, Yahoo! and Bing. This differs from online newspapers or ezines that rely on a loyal readership or subscribers for their page views.

Why Organic Web Content Works
Although it may sometimes seem that way, search engine companies don't set out to punish website owners. The primary goal of these companies is to find useful, relevant content for those that use their services. Quality web content that is interesting, readable, evergreen and on topic will virtually always cause your website to move (or stay) towards the top of relevant search engine results.

Hallmarks of Good Organic Content
According to Amrit Hallan on Credible, the best web content is that which answers a reader's question. Don't most of us turn to the Internet when we want help with something, whether it's making potato salad, tiling the bathroom floor or filing for unemployment benefits? Stellar web content answers such queries in language that's easy to understand and that speaks to the reader's need.

As essential as it is to create organic content that answers a readers' questions, Austin Lovvorn on BMI Elite cautions about writing the same article over and over in different ways. You don't want to bore your reader. Equally, you don't want to throw up a score of web pages and then forget about the site. Like gardens, websites flourish with regular care. Add new articles on a regular basis. Address reader comments and mix up your written pages with images, videos and even animation.

In short, making organic content work means concentrating more on substance that on ranking. When your site fulfills a need in a readable and interesting way, good search engine ranking will follow closely behind.

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