| 1. First, bring your marketing team into a room so you can fill them in on the news first.
2. Next, give these people the new title of: "ambassador"
3. Now, bring everyone else in the company into the room and give them all the same title.
4. Finally, explain to everyone that their new role as ambassador is to just be themselves, and socialize as they normally would on Twitter, Facebook, blogs, and other social media sites across the web. Encourage them to seek out people who have questions and problems about your industry, and provide honest answers.
(pause here for wild applause - except for your former Marketing Director - he/she will have a look of horror on his/her face.)
While some in the company will think you've lost your mind, just relax and know that when people are set free to "be themseleves", they will naturally talk about their job. After all, our work is such a major part of who we are, how can we NOT talk about it?
... and since you're letting people be themselves, and talk honestly and openly on the web, when they do talk about their job, they'll most likely tell people how great the company is, and how useful your products and services are, and maybe even how great a boss you are for letting them be themselves and actually socialize at work - like a normal human being yearns to do every day. |