Content Marketing Made Simple

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Well, here I go again, starting out another day full of hopeful optimism that I will be able to share my insightful wisdom with other content marketers who apparently had the same idea.  Commenting on other people's stuff is a lovely way to connect.  Excitedly sharing with each other our thoughts, hopes and dreams, we have become a big happy content marketing family, skipping around the Internet arm in arm, singing our happy marketing songs.

But wait.  This looks good.  I think I will click on this Twitter link.  Yes, this provocative title has caught my attention.  "Top Ten Marketing Mistakes that will Kill your Business Within a Week!" Surely this will lead me to a new content marketing buddy!  I click.  Ugh.  Another useless ad for a marketing service, screaming at me to give somebody money so they can solve all of my social media marketing issues. 

No useful content.  No commentable article.  Nothing to do with marketing mistakes.

This stinks.  Five subsequent attempts to find content marketing buddies yielded the exact same results.  This company had bombed the Internet with the same ad, showing up under different URLs and different user names, all posted on Twitter, which they had undoubtedly heard was a pretty hot way to market themselves right now.

I guess no one told them that their method of Internet marketing was discredited a while ago.  On top of it they apparently did not read my post about misleading titles, either.  The nerve!

This type of online marketing obviously still exists, despite the efforts of legitimate content marketers to eradicate it with all the helpful information that's out there now - you know, how to use compelling, useful content, relevant titles and keywords, etc. When will people get it?  No one wants their time wasted, and no one wants to be tricked into entering a site.

Here's a better idea- plan out a content marketing strategy.  Produce lots of useful content that demonstrates your expertise.  Distribute it through all available vehicles (social media, article directories, blog posts).  Update constantly.  Comment on other people's blogs when they give you the opportunity.  Allow them to comment on yours.  Make friends, not enemies.

Join our happy content marketing family, where every day is full of love and sunshine, and we all respect each other's intelligence.  I'd love to waste my time with nonsense, but I've got more important things to do, like create content, distribute it, comment on blogs....