Content Marketing Speaks For Itself
Posted by Beth Hrusch on Tue, Oct 06, 2009
Recently, a friend of ours decided to do a case study to show what content marketing could do for her site. The results were not surprising to us here at Interact Media. If you're curious about the impact that a content marketing strategy can have on your traffic, I highly recommend that you check out WebCopyResults.com. Be sure to click on the link for the 90-day Content Marketing Challenge. Trish Lindemood has long been a proponent of CM, and her techniques come straight out of the content marketing 101 textbook.
Trish planned out a daily, weekly and monthly action plan that includes blogging, guest blogging, social bookmarking, article distribution, e-newsletters, comments on other people's blogs, press releases... phew! I'm getting winded just typing it all out! Does it sound like a lot of work?
Well, it'
s work, all right. But, so is using traditional marketing techniques that don't target your market nearly so precisely. If you're going to put forth the effort to build your online authority, wouldn't you rather get better results for your valuable (and increasingly hard to come by) marketing dollars?
I think you would. As Trish knows, content creation and distribution is a cheap, effective marketing tool that can seriously improve your traffic and rate of conversion. Her experiment demonstrates that if you're marketing a new website and you have to start with something, then a content marketing strategy is a pretty good choice.
Awesome content proves its point once again...