When to Call in a Professional SEO Consultant
Posted by Sandy Fitzgerald on Fri, Nov 27, 2009
If you
have a website, and nobody's visiting it, do you really have a website at all?
Nobody really knows how many sites there are on the Internet. Hundreds of thousands? Millions? And if you haven't gotten your site optimized in at least some way so that it will show up on Google, Bing, Yahoo and the other top search engines, then it will be lost in that huge sea of websites out there. And guess what? All that careful work won't mean a thing if nobody's seeing it but your mom.
That's why, if you don't know how to do your own SEO work, it could be a good idea to hire a SEO consultant. Don't think so? Here's some signs that you might need an SEO consultant to help you optimize your site.
1. You're not getting visitors. At all. You've signed up for Google Analytics, and it's revealing that you're getting maybe 10 visitors a day, and they're not sticking around to see what's on your site because they've landed there accidentally.
2. You've Googled your website by using a few of the keywords on it, but several other sites come in ahead of yours on the search results.
3. Is my site easy to navigate? A good SEO consultant won't only help you optimize it, but can also help you determine other factors that are keeping it from popping up in the search result lists, such as popularity, ease of use and more.
4. Is my site relevant to its stated purpose? If your site has drifted away in tone or purpose, that could be why it's not showing in the search results. A good expert could help you bring your website back on track.
Sometimes, we all need a little bit of help with our projects, and a professional could make all the difference in whether or not your website is a success.