4 Essential SEO Marketing Tips
Posted by Beth Hrusch on Tue, Aug 03, 2010
Internet marketing without SEO is like, well, peanut butter 
without jelly. Some people are ok with that, but most would probably prefer them together.
Search engines sure like SEO. It’s delicious, and they eat it up. That’s why you need an SEO marketing plan. If you already have one in place, you need to make sure you stay on track. Here are some tips for improving the SEO power of your website:
1. Create quality content. Not what you’re interested in, or what you think people want to hear. And certainly not useless filler that’s stuffed with keywords in an attempt to rank. Believe it or not, we still get requests for this type of content-- you know, high-density keyword-filled-densely-packed-with-nonsense content that might get you some recognition with the search engines at first, but does little for your long-term credibility.
SEO marketing works when you offer your readers something they will find useful. It’s the only way to convert viewers and casual onlookers into customers. And please, stick to a reasonable density. Use supporting descriptive words and phrases instead of the same keyword over and over and over…
2. Build an online profile. There are many good resources out there that will help you get recognition for your business. Building a company profile helps a lot with local search in particular. Make Google Places, Bing Local or Yahoo Local part of your SEO marketing plan. These are great places to brand your business because you can add images and your logo, as well as information.
Another plus—customers can leave reviews on these sites, helping you get the word out and boosting your rankings.
3. Get your links on. Internal and external linking to your web pages is an essential part of any SEO marketing strategy. The quality of your SEO linking system will play a big part in determining your page rank and the quality of your website. High quality links mean more credibility for you. So, link to high-ranking sites, comment on their content when possible, and invite them to reciprocate.
4. Think local. An estimated 65% of all search is done using localized keywords. In other words, a lot of people are looking for businesses and services in their own geographical area. And the good news is that these local keywords are generally less competitive than more general ones.
If you do optimize for certain locations, it’s better to have multiple location landing pages. Having dedicated area pages for your keywords supports a feeling of local connection, which often equals higher conversion rates.
Of course, there are many other SEO marketing tips out there, to help you get better visibility and build your company’s brand. See what works for you. But remember to always create quality content—it is the foundation of your SEO marketing efforts!