Is a Blog Writing Service Right For You?
Posted by Beth Hrusch on Tue, Nov 23, 2010
The blog has earned a special place in my heart, and not just because it is an effective marketing tool. Like many people, I’ve found the blog to be a great way to get information to the people who need it while at the same time satisfying the urge to write. If you love to write, a blog will not only help you get that out of your system—it can also market your business and monetize your site.
That’s awesome. Of course, many of you out there may be saying at this point “I certainly want to market my business and monetize my site! But, alas, I do not know how to write!” You are missing that part of the equation that allows you to be hands-on with your blog. Lack of writing skills should not, however, prevent you from taking advantage of all that a good blog has to offer. When it comes to blog writing there’s a lot of help available to you.
A blog writing service may be the answer for those who have neither the time, the ability nor the in-house personnel to handle their blogs. Here at Interact Media, blog writing is, in fact, a large part of what we do. The demand for it is a testament to the fact that businesses are starting to recognize its power. We’ve found that the sheer volume of blogs needed, combined with the tight deadlines required by content that needs to be posted each week, is often what drives the need for a blog writing service.
Picture this--our writers are currently working on a couple of huge blog projects for 40 clients (number growing almost daily). Each client wants 2 blogs posted each week (a recommended number). Without a blog writing service, each client would have to come up with blog topics, titles and content at least three days in advance of each posting (to give owners/editors time to approve). Then, the blogs would have to be posted and maintained on a regular basis.
Without a blog writing service, they would most likely have to either hire 1-2 people to do this, or pull employees off of their jobs to handle it.
If you’re hesitating to take on the task of blog writing, you’re not alone. Even though approximately 90% of businesses marketing online use blogs to communicate with their customers, a 2010 survey by ProBlogger found that about 30% of their readers outsource certain aspects of their business blogs. I’d be willing to bet that the number is actually higher, given the fact that fewer than 2,200 people were polled and about 120,000 new blogs are being introduced each day (wow!).
Blogs are popular with consumers because they’re an easy (and often entertaining) way to get information that can guide them to an intelligent purchasing decision. They are popular with businesses because they’re a cost-effective way to reach their target markets. Blogs are popular with writers because, well, we have a lot on our minds and want to vent it on you. And, of course, give you access to useful knowledge that answers your questions and solves your problems. That, too.
It’s a win, win, win situation. Is a blog writing service right for you? Evaluate your situation and determine if you need help. Don’t be afraid to ask for it. We writers don’t bite.