Content Marketing Made Simple

Is it a Blog? Or Content Marketing?

Tweet

 

Or both? 

I came across an interesting little blog post recently, written by Brian Clark of Copyblogger.   It’s worth a read.  Did you know that some people think blogging is dead?  Well, it’s not and here’s why.

Actually, I believe we have mentioned before the fact that a blog is, in fact, an effective vehicle for content (and thus a good content marketing tool).  But the issue has been popping up lately:  with so many blogs out there—and yes, there are literally millions of them, some of dubious quality—people are starting to think that blogging is dead as a legitimate, useful method of online communication.

These people are probably right in many cases.  After all, many—maybe most—blogs are not really telling us anything.  Do we need to know why your neighbor is a jerk or why you think we didn’t go to the moon?  Are your political opinions going to help me in any way?  Maybe, but most likely not.

You could consider blogging dead if it isn’t being used as an effective content marketing tool, i.e. interesting and useful to readers.

But, if it’s used for that purpose, then the blog is very much alive.

If you treat blogging as a hobby, then your blog is not content marketing.  If you treat blogging as a way to establish your credibility with consumers, then your blog is really good content marketing.  You know, the kind that captures leads and increases sales.

And that, my friends, is why you need to keep blogging.  I mean, content marketing.