5 Reasons Why Mobile Marketing Should Be Part Of Your Plan
Posted by Christine Parizo on Fri, Jul 01, 2011
There are 42.7 million smartphone users in the United States, but only 20% of Fortune 1000 companies have a web presence optimized for mobile devices and are utilizing mobile marketing strategies.
However, sometimes it can be difficult to justify the cost of a mobile marketing strategy, especially to executives. “Harumph,” they say. “We already have a web presence. Isn’t that enough?” No. Here are 5 reasons why you need a mobile marketing plan today:
1. Reaching a targeted audience. Most devices are used by only one person. You can target and personalize messages to that one person, making your mobile marketing messages more relevant – and therefore, more successful.
2. Being more cost-effective. Here’s something you can bring to executives that they’ll like. Mobile marketing is actually more cost-effective than other marketing channels. Text messages are relatively inexpensive, especially to send to an already targeted audience.
3. Quick implementation. Mobile marketing campaigns are also very quick to implement. Upgrade the code on your website to optimize it for mobile devices, set up your targets, and deploy. You’ll see the results almost instantly.
4. Higher response rates. Mobile marketing garners higher response rates than traditional marketing channels – approximately a 15% response rate, to be more precise. That’s 5 times higher than an average email marketing campaign.
5. Easy integration with other channels. Your mobile marketing campaign can be easily integrated with other marketing channels to create a unified brand presence. By adding mobile marketing to your web, TV, print, billboard, social media and other channels, you’ll reinforce your message.
There are many other reasons to implement a mobile marketing strategy, but just the targeting, implementation, and cost-effective aspects should be enough. As more consumers turn to their smartphones and other mobile devices for information, you too should be looking at smartphones and mobile devices as a way to market to your customers and reinforce your brand image.