The Content Marketplace: Connecting Writers And Content Buyers
Posted by Beth Hrusch on Thu, Aug 25, 2011
It’s no secret that our Zerys Content Marketplace is an awesome way for 
businesses, agencies and their clients to get the right content at the right price. But why? What’s so great about the marketplace concept?
Kyle James, Product Owner for the Blogging Platform at HubSpot, has written a short article entitled “Why Buying Original Content for Your Blog Makes Sense”. In it, he explains why blogging in particular is an effective marketing tool, and why using a content marketplace is a smart way to get the content you need for it. Of course, ebooks, white papers, articles and other types of content are pretty nice additions to any online marketing effort, as well.
Which is why you need a platform that makes it easy. A content marketplace connects writers and clients, and allows agencies and their customers to manage their content projects easily and affordably. Do you really want to try to find your own way to test, rate and commission writers? Do you want to hire people to create in-house copy? Of course you always have those options. But we like to think that, especially for companies on tight marketing budgets, the quick, easy and inexpensive alternative is always the way to go.
So, if you’re looking to jump into content marketing and don’t know where to start, read Kyle’s article. For more information about the Zerys Content Marketplace, check out the following resources:
www.zerys.com
How To Use The Zerys Content Marketplace, by HubSpot’s Diana Freedman
Zerys FAQs