How To Find The Best Blogs For Your Guest Posts
Posted by Jennah Mitchell on Mon, Dec 19, 2011
Our world is one that is growing more Internet-dependent every day. With that in mind, the
importance of using content to your advantage when marketing online is key to your business' successful online presence.
One of the fastest growing ways to spread your company's name and promote your content is to guest post on reputable and established blogs. Not only are blogs often high-ranking on Google searches, but they also come with a long list of loyal readers that, if they like what you have to say, could develop into your own loyal followers as well.
Below you will find several content marketing tips that will help you navigate the guest blogging waters in fine form:
- Do not be afraid to be picky. Take your time and really get to know the blogs that you are considering reaching out to. Dig into who their reader base is, get a feel for what their preferred writing style and content is, and do not be afraid to jump ship if it looks like their direction does not match up with where you see yourself and your business headed. It is better to take time and find blogs that truly are a stellar fit than to rush into something and perhaps regret it later.
- If you really want to maximize your visibility with each guest blog post, then you may want to spend some time with programs such as Alexa, which can quickly and efficiently provide you with an accurate estimate of how many unique views or "hits" a specific blog receives.
- Perhaps one of the most important of all content marketing tips, this one is vital to your blogging success: Pick a blog that has a reliable and trusted content stream. If posts are irregular, overly opinionated, or even just poorly worded, chances are that you are dealing with a blog that will not do you the most service in the long run. When people look at a business, they want to see content pairings that are reliable, consistent, authoritative, and filled with fabulous verbiage. By aligning yourself with blogs that understand this, you will be in a much better position to also put your company in a position as an industry expert and authority.
- Make sure you ask about how they credit their guest posts - preferably before you send over your best work for them to use. While it may seem as though you should receive credit for anything written by your hand, the fact of the matter is that many sites retain all rights to content posted on their blog. If your goal in guest posting is to create a better name for your company, then you will absolutely want to receive credit for authoring any content you submit.
- Another key point is to figure out if the blog you are considering even will accept unsolicited content pitches. While many do, you would not want to spend time researching a blog only to find out that they will not accept any emails or contacts from an unknown source. Many established blogs will clearly state their policy regarding submissions, so be sure to check that out early on in your research.
- What happens if you do not receive a response right away? First of all, remember that they may be very busy people. Also, if they take a hands-on approach to their blog, they may be the only person filtering emails - and it is likely that reputable and sought-after blogs get a multitude of submission requests each week. Be patient, and in time you will likely hear back definitively. It is always an option to take social media into your corner, though, and to approach your request from multiple angles - just be sure not to get overly zealous in your approach.
Hopefully these content marketing tips will have you well on your way toward being a recognized guest blogger in no time; no matter what, though, it is important to remain patient as well as persistent throughout the process.