Content Sharing: How To Get Social Without Social Media
Posted by Karen Neal on Fri, Jan 13, 2012
Today’s consumers demand reliable, comprehensive and sharable content. More and more businesses
understand how critical it is to educate potential customers on their products and services by leveraging online content.
What some businesses may not realize is that online content does not only mean posts to Facebook or Twitter. There are more options to promoting your business that can actually compliment your social media initiatives! Content sharing can be leveraged in many areas:
Do you Google? Leveraging Google Gadgets can give your business significant exposure. According to this article that provides guidelines on utilizing Google Gadgets, one out of every five Google visits starts at a personalized homepage. With Google Gadgets your content can be linked to the personalized homepage and they will pop up each time the user visits the site. The trick is to make sure your content is important or entertaining enough for users to keep your gadget and continue to use it!
Do you know your target? Keeping your content relevant to your potential customers makes sure you receive a steady stream of inquiries and sales for your business. An increasingly useful strategy is making your content more personalized and significant to specific target audiences through content sharing.
Sometimes a business may “call out” specific users or audiences to get even more granular attention. An example might be “For our Austin Texas subscribers we have something special planned in your area! Click here for more information!”
Do you blog? Even companies who might think their products are “boring” should consider content sharing through blogging. An article from Industrial Marketing Today notes that letting your experts post detailed specifications and applications for products can attract more customers than you may think. The credibility gained from allowing an engineer to explain the benefits of a product is enormous!
Does your email have subscribers? This may seem like an “old fashioned” strategy in the faced paced world of online marketing, but having a periodic email newsletter continues to be a highly successful method of promoting your business. The newsletter should be brief, but contain links to your content so that users can get more information.
Drum up attention from industry forums– all businesses can benefit from active participation and contribution to industry forums. Not only are you able to reach actively engaged prospects, but you can also keep tabs on your competition.
Your content sharing initiatives should be synchronized and compliment your business marketing strategies. By expanding your content distribution to include not only social media but also other online avenues you can get even more bang from your online content bucks!