How To Create A Unique Content Strategy For Google+
Posted by Jennifer Young on Fri, Jan 27, 2012
Google+ is a new application poised to have a profound impact on social
media networking and search engine optimization. While the impact of the program has not been fully determined due to the testing mode, businesses have already seen how the application has changed the way search engines fulfill inquiries.
As the program becomes active, businesses will require an active and fully vetted Google+ account to maintain and improve search rankings.
What is Google+
Google+ resulted from an initiative to create and maintain a social network which could rival or complement popular sites such as Facebook and Twitter. Google has made an effort to offer users interfaces and options similar to these sites while creating new platforms, network building tools and information sharing products. In essence, it provides users with the versatility of multiple social networks and technology tools that can be accessed in one convenient bundle.
Changes in Search Engine Optimization
Businesses rely on the tricks and tools of SEO in order to raise their rankings. This effort involves using keywords in websites, blog posts, articles, videos and social media. The relevancy of keywords and the volume of usage allowed them to raise their rankings and increase business.
The integration of search and social media ("social search") means that Google+ is poised to be a game changer in the world of social media marketing.
Google+ interfaces with Google search engines. When a user initiates an inquiry, the parameters filter through the Google+ accounts. The sites obtained through SEO will be displayed in the main web space, but you will see a few additions. The Google+ results will feature a 1+ insignia. Clicking on this button will add the business to the searcher's network, automatically improving the rankings. In addition, ads will be replaced with information about connections which offer the same services and products.
Changes in Social Media Networking
The basic premise of social media networking is connecting to as many people as possible by providing information and showcasing expertise. The success in social media networking is characterized by frequent posts, useful content, open communication and a commitment to your clients. Connections are made from single person virtual interaction requests.
Google+ is still a social network. You can copy your networks into the system and build your following by using the same basic methods. The most profound difference between Google+ and traditional platforms are the tools at your disposal. Google+ allows you to use individual and group interactions to help build your network quicker without basic contact information. This ability exposes you to more potential clients. Think of it as a technological word of mouth.
Google+ Strategy
Knowing the differences between Google+, SEO and social media is important, but you have to know how to use this knowledge. Businesses must utilize the tools gained through their previous strategies and apply them to the new format in order to maximize their time investment. The Google+ strategy is not a duplication of current strategies, but an avenue for business to contribute unique content in order to maintain their technological effectiveness. Strategies for Google+ may differ based on the goals of the business, but it should posses a few basic components.
Open a Google+ Account - If you don't have a Google+ account, your business is already behind the technology curve. Complete all aspects of the profile with information about you, your business, your hobbies and any other information that the search engine can use to help you make connections.
Manage Your Connections - Import all of your current social media contacts and business relations. Investigate the circles component of Google+ and organize your contacts accordingly. The circles should be based on the areas of interest or sphere of influence in your business.
Expand Your Network - When you are searching for business related items, note the results with the 1+ insignia. Click on the insignia to add the business or individual to your network. As you expand your network, you will expand your business opportunities.
Use the Tools - Google+ allows you to take a new approach to communication. Users can record videos and send them to clients. They can hold audio conferences with one or multiple individuals. These videos can be taken anywhere at any time and can comment on real-time thoughts and ideas which is a great source of unique content.
Unique Content - Your efforts on Google+ should not be a duplicate of your other social media networks. It is often difficult for business to develop unique content if they are a member of multiple social networks, but the access to new technology tools will create a new area for creativity!