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6 Content Marketing Tips From The Pros

 

Content marketing refers to crafting blog posts, articles and other online work that contain information or content of value to your users. This helps establish your site as a reliable authority in your market or field.

Writing content marketing material is different from other types of writing, and is a relatively new style.  Owners of online businesses, or those writing for websites or blogs can use these six content marketing tips from professional writers to produce effective web content and attract users who are likely to become customers.

  1. Consistency, Commitment and Routine. Regularly-scheduled blog posts can become the engine that drives your inbound marketing campaign. Establish a blogging routine to help your website gain followers. Always build anticipation of your next post with a teaser line at the bottom of the current post, such as "Up Next..." Commit to consistently post on your blog at least five times a week. While this may seem challenging, it is necessary to keep your site current with new products or let visitors know you are up-to-date with the latest developments and activities in your field.

  2. Provide Value. Online users are busy people, and they don't want to waste their time reading fluff, nonsense, or keyword-stuffed incomprehensible sentences. Earn their trust by giving visitors useful information that makes them want to bookmark your site, subscribe to your RSS feed or share what they've learned by tweeting your post or liking it on Facebook. Blog posts should be at least 400 words long, clearly written and free of grammar and spelling mistakes.  Include one or more links to respected sites in your field, and if warranted link to other posts or articles on your own site. Once you’ve earned a user's respect and trust she will return to your website regularly and is more likely to make a future purchase.

     

  3. Provide Fresh Content Generating fresh content on a daily basis is one of the biggest challenges of content marketing. Good content marketers are constantly on the lookout for ideas for blog posts and articles that will interest their users. Consider setting up a regular schedule of informational posts, how-to articles or tutorials and reviews of new or favorite products suitable for your website.  While most of your blog posts should focus on the product or services of your business or industry, don't forget to include regular promotional posts that highlight news, activities or recent accolades regarding your site or business. When users need what you are selling, you want them to return to your site to complete the transaction, not visit a competitor.

  4. Anticipate Users’ Needs Think about the average visitor to your site. They have arrived on your website because they are searching for something.  What are they looking for? Use Google Analytics to see what keyword phrases are leading users to your site. This can uncover a previously unidentified need, and lead to new ideas for blog posts. Consider your average user, and their age, sex and education level.  What language appeals to them? Knowing your users is one of the most important aspects of a successful content marketing campaign. User comments and questions are great sources of ideas for future blog posts.

  5. Incorporate a Call to Action into each post. One of the goals of content marketing is to encourage users to perform an action that will lead to a sale, such as clicking on an advertisement, buying an eBook or enrolling in an online course. Opportunities for interaction allow a user to spend more time on a site and increases user loyalty and the likelihood of converting users to paying customers.  Remember, while it's great to share knowledge or teach someone how to complete a task, your website exists to make money. 

  6. Regularly Evaluate the Performance of Content Marketing Activity.  Successful website owners and entrepreneurs constantly monitor the effectiveness of their web content, and you should too. Analyze user feedback by reading all user comments, emails and messages. Study your company blog, Facebook page and tweets.  Which posts generate the most comments? What are your users sharing on  social media sites such as Facebook, Twitter, Pinterest or LinkedIn? Regular evaluation of activity not only tells you more about your users, it provides excellent ideas for future web content, and lets you identify previously uncovered user needs.

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