Website Content Writers Save The Day!
And they may even save your business, too. Call me partial, but I’ve seen it too many times to deny.
Does this sound like you? You’re in charge of the company’s “online marketing campaign”. On your plate—managing the social media accounts, the email newsletter campaign, the company blog, white papers, ebooks and website content. To accomplish this you need to create and schedule fresh tweets and updates, write press releases, landing pages and calls to action, blog posts and product descriptions. These must be optimized for maximum search engine results according to the new rules of page rank and scheduled for publication. There are comments and questions to respond to on a daily basis. You have no editorial calendar and even aren't sure what that is.
And it all started when the boss said, “Hey, we need content! People want content! And SEO! Search engines like SEO! Make it so!”
It sounded easy at first. Then, the terrible reality set in. It’s a lot of work. It’s unrelenting content creation in the quest for the elusive customer and his elusive dollars. And it can’t just be any old content. It has to be fresh, relevant, compelling content that solves problems and informs without being boring. And it has to be well-written. Ugh.
According to recent studies, 93% of B2B buyers start their buying process on the Internet. Your content needs to work hard for you to bring these people to your business. The question is—how hard are you working for your content?
If you’ve got to get it done, do it smarter. Website content writers are out there, waiting for the opportunity to put their talents to work for you. Journalists, former journalists, experienced writers, industry professionals with excellent writing skills. Tech writers with specialized knowledge. Teachers and students. These are the people who wrote and edited papers for you in college, folks. They made you look good, remember?
They are anything from content marketing copywriters with SEO knowledge to web strategists to social media-savvy tweeters. More and more people who love to write and are good at it, from all professions and industries, are making themselves available for web content writing. Why? Because that’s where it’s at in marketing right now and you need them.
And because they don’t want to see you suffer anymore. So go ahead and get some help. Build your team—without having to hire. Start using content marketing software that helps you find the best writers at the best price, manage content projects, create titles, optimize for search engines, schedule posts and publish—all in one place.
Build your kick-butt content marketing machine. And they will come.