CMI Survey Offers Insight Into The State Of Content Marketing
The 2012 Digital Content Marketing Survey, conducted by the Content Marketing Institute and BrandPoint, aims to get a handle on how businesses are using content marketing, what’s working for them, what’s not, and how these companies plan to use content going forward.
CMI likes to keep its finger on the pulse, and we should all follow their example. Understanding what’s going on in the field of content marketing gives companies insight into how content can work for them.
Here are some points revealed in the survey:
When outsourcing content, marketers are looking for creative storytelling that is customized for their businesses
Blogs, email newsletters and social media content tend to yield the best results
70% of those surveyed plan to outsource some form of content within the next year
Social media and videos top the list of must-have content vehicles for these marketers and high value is placed on professional-level writing.
This is music to our ears. We love quality content in all of its forms, and it’s good to hear that business is feeling the same way these days. Check out the presentation here, and while you’re at it—ask yourself if content is part of your marketing plans for 2012. Are you ready and willing to develop a content plan that includes the creation and distribution of engaging, high-quality content written for people, not search engines? Can you commit to researching your target market so that you can best address their pain points, solve their problems and engage with them?
Businesses are, in fact, embracing the online tools. Tools are nice. But this survey reveals the fact that content is still king to marketers, and more of them are starting to perceive that good, useful content adds value to their brands that justifies the investment.
Whether you're new to it or just need a reminder about the importance of quality content for your business in today’s online marketplace, check out our video introduction to content marketing: