Organic Content: What It Is And Why It Works
What is Organic Content?
Organic content refers to website pages that are written (and found) primarily by users typing keywords into search engines, such as Google, Yahoo! and Bing. This differs from online newspapers or ezines that rely on a loyal readership or subscribers for their page views.
Why Organic Web Content Works
Although it may sometimes seem that way, search engine companies don't set out to punish website owners. The primary goal of these companies is to find useful, relevant content for those that use their services. Quality web content that is interesting, readable, evergreen and on topic will virtually always cause your website to move (or stay) towards the top of relevant search engine results.
Hallmarks of Good Organic Content
According to Amrit Hallan on Credible Content.net, the best web content is that which answers a reader's question. Don't most of us turn to the Internet when we want help with something, whether it's making potato salad, tiling the bathroom floor or filing for unemployment benefits? Stellar web content answers such queries in language that's easy to understand and that speaks to the reader's need.
As essential as it is to create organic content that answers a readers' questions, Austin Lovvorn on BMI Elite cautions about writing the same article over and over in different ways. You don't want to bore your reader. Equally, you don't want to throw up a score of web pages and then forget about the site. Like gardens, websites flourish with regular care. Add new articles on a regular basis. Address reader comments and mix up your written pages with images, videos and even animation.
In short, making organic content work means concentrating more on substance that on ranking. When your site fulfills a need in a readable and interesting way, good search engine ranking will follow closely behind.