Here's a new video the team here at Interact Media put together to help explain all the various aspects of Content Marketing.
We hope you like it, but either way, please do us a favor and leave us some feedback!
Today, more and more people are using search engines and social media to search for content and socialize on the web.
In order for your business to succeed in this new age, you need to draw these people to your website ... but how?
Pay-per-click ads and other forms of marketing are becoming more expensive, and less effective.
Today, there's a better way.
With Content Marketing, you can build a permanent source of:
... and best of all, you can do it for a fraction of the cost of Pay per click.
What is Content Marketing?
It's centered around the
- Creation
- Publishing
- and Promotion... of content
... all done on a regular basis
... and carefully monitored to track and measure results
How does it work?
It all starts with creating content... lots of content... but not just any old content...
In order to draw people to your website, you need to create unique, interesting content that helps people solve their problems and answers their questions
In other words, your content needs to be REMARKABLE - to catch people's attention.
And finally, your content must also be properly keyword-optimized to rank highly in the search engines.
Once you've created remarkable content, your next step involves publishing that content to
- Your Website
- and Other popular sites out on the web
Content for your website can be in the form of
- articles
- blog posts
- white papers
- e-books
- how-to videos
- and more...
... all placed on carefully designed and tested landing pages
Each page of remarkable content you add is another opportunity to draw more people into your site from search engines and social media sites.
and as an added bonus, adding all this great content to your site on a regular basis will:
- build your site into a trusted authority in your industry
- keep your visitors coming back often and staying longer
- and increase your conversion rates!
Now that YOUR SITE is alive and growing each month with fresh, remarkable content, it's time to publish additional content on other popular sites out on the web
This means submitting your content to
- article directories
- Information hubs
- Video sharing sites
- Blogs
- and other high-trafficked sites
and since the content you publish to these sites contain links back to your own website, you get:
- more traffic
- and higher link popularity
Over time, this causes the content you placed on your own site to rank higher in the search engines!
Content marketing also involves promoting all your new content using
- social networking
- and bookmarking sites
This is where you go out and spread the word about all that new content you've created and published.
... and since your content is so remarkable, people tell others about it... and before you know it, lots of people are coming to your site to check it out.
And now comes the part where all that time spent creating great content finally pays off.
Once people find your content, and land on your website, you turn them into qualified leads using carefully tested landing pages with call-to-action links or contact forms.
To summarize, by creating, publishing, and promoting remarkable, search engine optimized content, on a regular basis, Content Marketing can help you:
- Develop your site into a trusted authority in your field
- Increase your site's conversion rates
- Rank higher in the search engines for competitive keywords
- Build a permanent source of targeted links and traffic
- Generate lots of qualified leads and sales from your website