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Check out this video from our friend Joe Pulizzi. It's a great introduction to content marketing, and why businesses need to develop a publisher mindset.
As Joe explains, businesses need to start thinking in terms of creating and distributing their own content, for the purpose of solving their customers problems and answering their questions. This switch from a sales perspective to an information-provider perspective is the future of marketing in general, and works particularly well with Internet marketing.
Studies show that 70% of people who go online are searching for information that will help them make a purchasing decision. Content marketing is a way to give consumers the information they need while positioning a business as the authority, and the trusted source for that information.
Joe is a marketing expert, and a thought leader in the growing field of content marketing. Here's what he has to say--
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