Viral Video Marketing

Why You Need A Video Marketing Plan Right Now!

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As online videos have become more accessible to viewers, the concept of video marketing has risen in popularity.  Video marketing helps you capitalize on the ease with which consumers can view videos anywhere: at their personal computers, on their phones or even on their TVs.  They help you express the advantages of your product or service in a simple way that requires very little effort on the part of the viewer.  

Imagine two websites both selling the same top-of-the-line dryer.  ne lists all the perks of the dryer in a long list and has paragraph after paragraph detailing the technology behind these benefits. The other site has a video on the home page with a simple caption reading “Click here to learn all about our top-of-the-line dryer in just 60 seconds!”  

Consumers visiting your website will be more apt to click on the video than they are to read all of that text.  They will be educated by the video with all of the most pertinent facts and your call to action at the end will encourage them to contact your company rather than a competitors.  

The beauty of developing a video marketing plan is that you are making it easier for the viewer to be exposed to the information you are trying to communicate.  They can just sit back and have it fed to them rather than making them work for it.  It may sound silly to associate reading with work but by simplifying the amount of effort the viewer has to exert to be exposed to your sales pitch, the more likely they are to absorb it.  

The more concise and straight forward you are, the more enticed they will be by your product or service and the more compelling you make the video, the more likely they are to retain interest.

Some businesses may be turned off to the idea of video because they believe that the cost to produce one is simply out of their budget range. This is doubtful because anyone with a webcam, computer and Internet connection can make, upload and host videos for free.  The video does not have to be a lavish production for it to be effective.  It could simply be a single shot of a person sitting in front of their computer succinctly describing the benefits their company has to offer.  

Or perhaps the idea of coming up with content and an idea for your video marketing plan are holding you back.  You can easily re-use content you already have available to generate a simple script.  Again, the point of the video is essentially to get your sales pitch across in the easiest way possible. 

And, if you want to do something a little more outside the box than a simple recitation of product benefits but can’t think of anything, ask for ideas from co-workers or friends.  You can have some fun with it but remember to not stray too far from your message as the point is to increase sales and revenue.  

But it is also important to note that a video marketing plan consists of more than “Let’s make a video and put it online.” There is strategy involved that includes the production of future videos and creating a voice for your company that is in line with what your company represents.  By creating a series of videos, you may be better able to educate consumers on your product or service.  A new weekly video can also get people to come back to your site so they can keep up to date with new information.

Videos are also a great way to extend your brand name to become more recognizable.  For example, a mattress company out in Florida gained popularity (and thus revenue) due to a series of web ads that featured them cutting mattresses with a chainsaw.  When people were looking for mattresses, they remembered the video and name and sought them out.

Your videos don’t have to be as drastic but some sort of consistency will help you build your brand.  If the components of your video marketing plan are wildly different, there will be no sense of association with your company and people will forget who they are looking at. 

Video content is so widely accessible now that it is inadvisable to move ahead with a marketing strategy that does not include a video marketing plan.  The sooner you get started implementing one, the sooner you will realize the immediate advantages that marketing videos have to offer.