Do You Really Need A Video Marketing Content Plan?
Posted by Chris Sandoval
Are search engine optimization, higher conversion rates and customer engagement important to your business? Of course they are! And fortunately for you, all of these can all be bolstered with the aid of an effective video marketing content plan.
This plan will help you determine what kind of content you need to be creating, who it should be directed to and how you can monitor what content is most effective at creating new customers.
Getting Customers Engaged
The main advantage of video marketing is how effectively it grabs the attention of viewers. Here’s just a few stats that show how strongly it can work:
- Site visitors who view video are 64% more likely to make a purchase than those who don’t
- Including video in your email marketing has been shown to increase click-through rates by over 96%
- Cisco estimates that video will jump from 30% of all Internet traffic to 90% by 2013
Your video marketing content plan will help you craft the message you want to convey to your potential customers and how to produce it within your budget. The amount of money spent on the video is far less important than the value that the content provides consumers.
Your video marketing content plan can also be easily monitored so that you can see what works and what doesn’t. Factors like conversion rates, increased traffic and view rates can all be tracked and analyzed so that you can adjust your strategy and keep increasing sales.
The Edge In Organic SEO
Search engine optimization (SEO) can be an expensive and intimidating venture. If you are in a field that is already dense with competitors, it could take months or even years for an SEO campaign to get you the type of results you want. But major search engines such as Google and Bing recently revamped how their results work to favor web pages that incorporate video near the top of their page.
According to Forrester Research, having video at the top of your page will increase the odds of it appearing on a front page Google result by 53 times. Your video marketing content plan will help you exploit this huge potential edge over competitors that anyone with a webcam can take advantage of.
And, of course, search engines don’t consider how much money was spent on the video; a video that was made with a webcam in twenty minutes can help your SEO just as much as a video with a $20,000 budget.
B2B Video
Video marketing isn’t just for business-to-consumer (B2C) messaging either. Many companies incorporate business-to-business (B2B) communication in their video marketing content plan. Whereas typical B2C messaging focuses on product information, these types of B2B messages are meant more to strengthen the relationship between companies. They can be used to provide a more behind-the-scenes look than you would typically show customers so that they understand more about how your operations work.
A few examples of this type of content include:
- Video versions of white papers and reports
- Q & A’s with a company executive
- Early looks at products in development
- Case studies
With production within the reach of any business owner with a webcam and a computer and results that can be witnessed overnight, now is the time to create your video marketing content plan. By waiting any longer, you're missing out on a great new addition to your marketing arsenal.