How Can I Incorporate Video Marketing Into My Blog?
Posted by Karen Neal
Utilizing your blog to cultivate customers is a proven approach 
that has been successful for some time – and using blog marketing continues to grow. As businesses become more blog-savvy, adding a video marketing blog is a logical step to taking your marketing to the next level.
Creating the video for your blog requires a few relatively simple steps:
1. Decide what you wish to promote or sell within the video
2. Keep the time of the video somewhat short – 2 minutes or less is a good benchmark to aim for
3. There are variety of video editing products available – or hire a professional firm to assemble and edit the video for you
4. ALWAYS incorporate a link to your product or service in order to drive sales
5. Rinse and repeat – you should plan to have a new video marketing blog post every 7 to 10 days at a minimum, but do not “overdo” either
Once the video is created, most blog sites have very simple tools available to post your video. You can include a brief written summary of the video as well as additional links to drive more customer sales to your products or services. To drive click-through traffic you can include reference ads as well.
Promoting the video is extremely important to attract those visitors - for some good tips on how to promote your blog check this link.
Keeping the information fresh is always a challenge. You should consider a variety of sources for new ideas and approaches for your video blogs. For some tips on fresh ways to create a marketing video review this article . Keep in mind that your primary purpose is to market your product or service, but take a different avenue periodically.
One critical step is to MEASURE the effectiveness of your video marketing blog. For each entry, monitor the hit rate, click through, sales results, unique viewer counts, and other statistics. Keep track of the trends to determine your video “life cycle” (which can be different for every type of product or industry) and what approaches are effective. Abandon the video templates that do not work, and use the effective video templates more often.
For example, your video blog may include some interviews and testimonials of customers who use your products. Another set of videos may just have product demonstrations and technical details. Which of these approaches give you the most return for your investment resources? Is there another way to sell your product or service? Always give the new ideas a try, then measure.
Finally, putting all of your ideas and implementations into a plan will help you stay organized and on target. Check here for ideas on creating a video marketing plan .
Using video marketing in your blog is a new, fresh way to increase your web presence and sell your goods. Give it a try and see what happens!