Viral Video Marketing

A Great Video Marketing Plan Helps You Sell Smarter

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So you have this great product that you want to sell.  You have been working hard to make it, and now you want to make a living selling it to other people.

Having a great product is the first step to a successful business, but product alone won't get it done.  What you need to put your business over the top is a great video marketing plan.  

When you look at the sites that people check every day the two that top all others are FaceBook and YouTube.  A great video marketing plan can appear as a Youtube video and can then be linked to people's Facebook page.  If you have a fun video pushing your product that everyone wants to see, you can "go viral" very quickly in this environment.

So what actually goes into creating your plan?  Well, first you have to define the product that you are trying to sell.  Once you have that, the next step is determining how you are going to successfully market that product to the world.  Are we going to go with a fun video?  Will we make it a serious video?  Are we appealing to our public's emotions?  Are we appealing to their desire for quality?  These are all questions that someone writing a great video marketing plan will have to ask themselves.

Let's imagine that you are trying to sell toothpicks.  How many people are going to pay attention to what brand of toothpick they buy?  Your job as a video marketer is to sit down and develop a plan to tell the public why your brand of toothpick is better than anyone else's.  People don't usually comparison shop on such a common and cheap product.  You sit down and begin to develop a great video marketing plan to sell your toothpicks.

Perhaps you design a campaign in which a group of ninjas attack a formal dinner.  You see the wife making the appetizers and she is going to bring out a tray of melon chunks without toothpicks.  Next thing you know a group of ninjas attack the kitchen and stick your toothpicks into the melon, thus saving the day.  Depending on how it is done, it is a commercial that can make people laugh and the next time they need a box of toothpicks they are going to remember those ninjas.  

One of the most effective commercials in 2011 was the Super Bowl commercial for Chrysler.  In the commercial the viewer sees the new luxury Chrysler 200 driving down the streets of Detroit past some of its most important landmarks.  The people who wrote this marketing plan chose to appeal to the public's emotions.  The ad made reference to the city's economic free-fall.  After describing the brief negative situations that have made the city tough, they turned around and spun that hardship and hard work into a positive and created what has become Chrysler's new tagline: "Imported From Detroit."  

The goal of a great video marketing plan is to present your product in such a way as to make the public remember your name in a positive way.  Just as a great plan can make a sale, a random campaign without a clear plan will send your potential customers running in the opposite direction.

Whatever your product, whatever your goal, you need to have a great video marketing plan and you need to be able to sell it.  Video marketing can be expensive, it can take time, but in the end it helps you sell smarter, not harder.  And that makes it worth the effort.