5 Ways To Use Video Marketing For Business
Posted by Julie Verville
If you haven't embraced video marketing for business, you're missing the boat! The ‘new’ social consumer seeks interaction with the businesses they frequent. If you are already creating videos- are they enhancing your consumer process? Are they boosting your bottom line?
Review the 5 methods listed below to see how you can enhance your current content marketing campaign.
1. Broadcast- Develop an Online Video Channel
Past sharing videos online, companies that are serious about integrating video marketing into their ongoing customer acquisition strategy develop a video channel, often with their own URL. For example, worship groups often post their services for online viewers, sports team offer live video feeds of the games or matches, companies that provide educational services may offer online classes (i.e. cooking/baking or arts and crafts) and organizations may choose to offer ‘How To’ videos or snippets from key leader presentations for viewers.
2. Host Consumer Video Contests
Videos don’t and shouldn’t need to all be created internally. In fact, some of the most popular online videos were created by every day, ordinary people with a passion for sharing an idea or creation. Host a consumer contest, inviting your network to submit a video for a PR campaign or new product idea. Review submissions and post the winners online.
3. Provide Bite Sized Sound Bites- Encourage Sharing and Interaction
When used in combination with social media, videos offer the ability to add the much needed visual component for your brand. Powerful videos are those that encompass bite sized sound bites, slideshare documents and video covering your PR campaign. Your message should have purpose, should be concise, should be targeted and should be tested.
Have you considered asking your network for feedback on a new logo, new ad campaign or new product launch? Ask for feedback prior to launching a new video for your marketing campaign. Brand conversation will occur only when people engage in conversation with your organization. And conversation will only occur when your viewers find interest and value in the post. Post to your company’s social media sites, encouraging followers and friends to leave comments, post ideas or share the information with their network.
4. Product Videos
According to both the April 2010 Internet Retailer and August 2009 Comscore Reports, product demonstration videos boost online sales as much as 64-85%. Video demonstrations enhance the consumer’s product expectations, also reducing product returns, which can be costly to any business. Product videos can encompass demonstrations, testimonials or reviews from customers, how-to or tutorials and traditional advertisements for a more direct approach.
5. Create Training Sessions- Educate and Inform
Videos don’t just encompass those crazy YouTube videos uploaded daily worldwide; they provide form and function for businesses looking to educate both their employee base and their customer/client base. Podcasts, webinars and product instruction guides used independently or in conjunction with a live presented via teleconference, offer an interactive platform for learning to occur.
Video marketing for business offers more than simply funny posts on YouTube. When leveraged properly, the increase online brand presence, offer unique ways to interact with and engage your current clients and customers and provide information and demonstrations needed to turn prospects into customers.