What's An Ebook?
It may seem like a simple question with a simple answer... but an ebook is more than just a traditional printed book that's been converted to digital format.
Ebooks are specifically designed with online reading habits in mind. When people read online, they're attention spans are much shorter than with printed books. Ebooks, therefore, must be shorter in length, and much more concise and to-the-point.
How Long is the Typical Ebook?
The typical ebook is anywhere from 20 to 40 pages in length, but some can go as high as 100 pages if the topic allows it. A good ebook should only be as long as it takes to cover all your most important and powerful points... no more - no less.
Benefits for Businesses
- One of the Best Possible Lead Generators
- Great Way to Demonstrate Your Industry Knowledge and Authority
- Low Cost to Produce
- Easy to Edit and Update Post-Publishing
- Fast Distribution
- Saves Paper
Benefits for Readers
- Lower Cost
- Easy to Order
- Instant Downloading
- Searchable by Keyword
- Multiple Printing Options
What Qualities do Great Ebooks Have?
While there are a wide variety of ebook styles and formats, the most effective ebooks all share some common characteristics:
- Written With a Specific Goal in Mind
- Great Title - catchy and impactful
- Comprehensive Index - easy to skip through
- Clear Thesis -what problem you're solving in your book
- Professional - spelling, grammar, structure, etc.
- Easy to Read - casual, conversational tone
- Use of White Space - to break up content
- Lists - Periodic use of both numbered and bulleted lists
Finally, great ebooks will demonstrate a clear return on investment for the buyer. What benefit will your reader get out of reading your book? How much money will they make or save as a direct result?