Product/Service Pages - What are They?
As you know, product/service pages are designed to tell people the details of each product or service you offer on your site. However, there's far more to think about when creating these pages than just a product name and a price.
Why are They Important?
Your product/service pages are critical to your site's online success. These pages will determine not only how many people buy from your site, but also how high your pages rank in the search engines for each product/service keyword.
What Do People and Search Engines Want?
People - before taking action, they need to see clear and concise information that explains exactly what the product/service is, and why they need to have it. If they don't find this information on your site, they'll simply leave and find it on another site.
Search Engines - before ranking you high for the product/service name, they need to see a decent amount of high quality content that is optimized for the primary keyword. If they don't see this content on your site, they will likely assume that other sites that DO have this content are more useful and comprehensive resources for that specific keyword than your site - and will rank them higher than your site.
What's Missing? - High Quality Content!
Most site owners do not realize the importance of having quality, in-depth content on these pages to maximize conversion rates and search engine ranks.
Many sites have the basics on each of their product/service pages:
- The product/service name
- The price of the product/service
- An image of the product/service
A smaller number of sites may have:
- A brief description of the product/service
Very few sites have what it really takes to achieve maximum potential:
Lots of high quality, in-depth, keyword optimized content!
See The Power of Content For Yourself!
Take this simple test now - go do a search in Google for a specific product or service and visit the sites listed at the top. Notice that by far, most of the pages ranked at the top contain lots of relevant information about the product, rather than just a name, image, and price. Content is key!
People Want Information Before They Buy
It's important to understand that a most of the time, people want to LEARN about a product or service before they buy it. If you don't give them this information, someone else will!
Converting Information-Seekers into Action Takers!
The goal is to convert these Information-Seekers into Action-Takers by giving them the information they're looking for, while at the same time making it easy for them to buy your product or service immediately after consuming the information!