SEO Copywriting- The Art of the Soft Sell
Posted by Beth Hrusch on Mon, Nov 30, 2009
"Walk softly and carry a big stick" - Teddy Roosevelt
Try it- it works!
I like to think that the President was tapping into a very basic human instinct when he came up with that one. Someone walking around carrying a big stick, not making a big production- you know, just walking around- I'd probably get the point. When you're running around screaming and getting in people's faces- well, it's likely to just make you look weird. Not to mention the fact that, as my dogs would say if they could talk, you are emitting "unstable energy".
Unstable energy is a turn-off. And not just in the dog world. If your site could talk, would it be screaming at people? Would it make sense? Or does it make people walk away? Do your analytics. Figure out whether your site is sticky or slippery (slippery is bad, by the way).
Could be better? Ok, what's the problem? One of the first things you should look at when you realize that your site is not pulling its weight is your copy. SEO copywriting is the big stick of Internet marketing, and you need to start walking around with it.
You'll find that, with good SEO copywriting, you won't need to scream at your customers. You won't need to spam anybody. You won't need to spend a lot of time marketing your site. Your copy will do it for you. That's the beauty of it.
Cost-effective, easy to do and it works. Hire a pro or do it yourself. Well-done SEO copy will soft sell your site, and it can be distributed in a variety of ways to give you maximum exposure. Imagine becoming the expert in your field, ranking on the first page and having more repeat customers than you can handle.
A client once described our copy as "delicious". That's what you want. That's what SEO copywriting can do for you. Go on- grab the stick and start walking.