We combine top quality writing with an in-depth understanding of natural search engine optimization to develop interesting and engaging titles for our clients' content campaigns.
The Power of Effective Page Titles
Aside from the quality of the content itself, the title is the single most important on-page element on a page.
What makes titles so incredibly important?
- The title will determine how many people choose to click and read your content
- The title is weighted very heavily by search engine algorithms and can dramatically impact how high your page ranks for individual keywords
What the Experts Say about the importance of Title optimization:
(Source: http://www.seomoz.org/article/search-ranking-factors)
Andy Hagans
http://www.andyhagans.com
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"Title tag has consistently been the most important on-page SEO factor for the past few years."
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Russ Jones
http://www.virante.com
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"Most important for CTR in SERPS, but generally the most powerful HTML tag you have at your disposal. I chose moderately weighted because of the duplicate content issues. A good title tag can help a little, a bad title tag can ruin a page."
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Christine Churchill
http://www.keyrelevance.com
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"If you have time to do only one SEO action on your site, take the time to create good titles."
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Elisabeth Osmeloski
http://searchenginewatch.com
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"Not only is it one of your strongest chances to impact rankings, it is undoubtedly your BEST chance to convert a searcher to a visitor within the SERPS. Get the click, get the conversion."
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How to Write an Appropriately Optimized Title
It takes creativity and in-depth search engine optimization knowledge to develop highly effective and properly optimized page titles.
Here's a list of the most important things we consider when developing page titles for our clients:
- As with the page content itself, titles must be developed first and foremost for humans
- Google encourages using keywords sparingly to help them understand what your page is about
- Using keywords too often in your title and content can make the content sound awkward and will hurt the user experience.
- Over-use of keywords in your title can cause an over-optimization penalty from the search engines
- Titles should be engaging; hinting at something unique and special in the content, that entices people to click and learn more
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