Informative articles are perhaps the simplest, most affordable way to keep your site up-to-date with fresh content that will drive free links and traffic to your website for years to come.
Benefits of Including an "Articles" Section on Your Site:
- Demonstrates your knowledge of your industry to your readers
- Builds trust with your visitors
- Increases the "stickiness" of your site (visitors stay on your site longer)
- Increases the number of repeat visitors to your site (gives them a reason to come back again)
- Turns your site into an authority on your topic
- Each article is another chance to rank in Google for additional keywords
- Entice other sites to link to your site, providing traffic and inbound links
- Increases your search engine rankings
Become an Authority
Information articles are a great way to turn your site into a trusted authority on your topic. Whether your site is information-based, or an e-commerce store-front, your visitors will benefit from high quality information that is both interesting and helpful.
Convert Information Seekers Into Action-Takers
By providing useful information displayed on action-oriented landing pages, you can convert search engine users from information-seekers to action-takers, resulting in more sales and revenue from your site.