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The Social Media Marketer

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Social Media Proves A Rich Source Of Marketing Content


Because it's so popular and frequently used, social media provides a rich source of marketing content.  Not only does a vast audience exist for marketing, especially among consumers under age 35, but the content of the seemingly unending messages among social media users offers some indication of which products might be appealing, and ways to advertise to them to digital consumers.

In this way, social media users almost write their own marketing content, most frequently for and about the niched micro markets the majority of them currently occupy.  It is up to marketers to refine these messages in order to sell. 

Social Media Marketing as a Practice
Marketers increasingly recognize the benefits of social media strategies and are committed to developing content for these consumers.  For instance, as the $100 billion/year mobile-app market continues to grow, marketers can improve their efficiency by using less costly, easily implemented interactive advertising, enhancing reputation and revenue simultaneously.

Developments in social media advertising reflect a substantial change in marketers' focus, from mass marketing to micro markets.  Shifting demographics and increasingly nuanced consumer preferences have caused these developments.  Accelerated use of social media and digital technology has intensified this growing trend, as has competition among digital providers for consumer interest and dollars. 

Social media's interactive nature takes advantage of speed and mobility.  Compared to traditional advertising, it enjoys expanded reach and engagement of consumers in real-time.

Social and interactive media provide possible explanations for this shift in consumer preferences, with significant advantages over traditional media.  Their interactive capacities increase marketers' power to contact and connect with a wider range of potential customers.

Social media consumers can become very vocal (digitally, that is) about reasons why they prefer one product or service in comparison to others, giving marketing perhaps the most authentic source of information about their product selection processes.  Each social media participant can (and often will) provide opinions and ideas about not only products but the content of their advertising messages, a valuable contribution for niche, micro markets where often consumers share very similar product interests. 

This reaction-content (coming as it does in response to product display and use) is extremely value in shaping content.  You know what consumers want since they've told you; now, you can use their content to modify your own messages back to them, based on the preferences expressed in their original (source) material.  This should generate for you an effective strategy for promoting your client's (or your own) products and business. 

Social media management combines with SEO to generate thousands (tens of thousands) of prospective consumers for your commercial offerings.  On its own, SEO adds distinct marketing possibilities for social media marketing through consumer texting and tweeting, online interactions that create buzz about your products and perhaps stimulate sales.  These developments suggest comprehensive integration of SEO and social media marketing.
And social media will allow you to source content from consumers, as you refine your own, on a regular basis.  The fact that your social media consumers are currently connected to:


and similar sources should allow a wide range of messaging. The result may be a consumer base extending well beyond the range of acquaintances, to a much wider base of online friends and prospective consumers.
While marketers continue to expand their own enterprises with social and digital marketing capabilities, media consultants can more selectively prioritize strategies and tactics of interactive advertising.  These experts can detect trends among consumer purchasing records and the content they exchange with each other about their choices.  Collaboration with copywriters, developers, designers, and strategists and developers expand the potential for social media and digital product offerings.

Social media marketing and interactive advertising through digital and related media emphasize micro marketing, simultaneously involving one-to-one and wide-scale communication with a diverse base of consumers and their product preferences.  As social media-generated shopping and spending becomes increasingly mainstream, marketers need to develop smart, meaningful and entertaining experiences for these consumers. 

The interactive capabilities expressed through social media provide a rich source of content  that marketers can and do use to their advantage.  Interactive advertising and digital marketing are rapidly becoming the marketing of choice for today's savvy online entrepreneurs.

Social Media Lessons Learned From The Big Brands


Mark Zuckerberg and his cronies at Twitter and other social media sites may have thought they were just launching cool, new ways to share stuff online with their buddies; but they should have known-- where a lot of people hang out is where businesses will want to advertise. And once it appeared social media wasn’t a passing fad, marketers started trying to get the message out about their companies’ products and services on social media even if Facebook, et al, actively discouraged them.

5 Harsh Truths Learned From Social Media Marketing

Marketing your business through social media platforms such as Facebook, Twitter, Pinterest and Google+ is the latest craze in the world of marketing. Incredible stories of increased sales and profits that appear to occur almost overnight grace the pages of all the business magazines and websites.

While it's true that social media can increase your SEO results and move your business to the top of the search results page, there are a few key truths that small business owners should keep in mind when venturing into the world of social media marketing.

  1. A social media marketing strategy is not a cure-all for your business woes. It won't magically make all of your operational and financial issues go away, and it is unlikely to immediately double or triple sales. Correctly implemented, a marketing plan using social media can help build brand awareness and increase visits to your website to help improve sales and increase profit, but don't expect it to solve all your business problems.
  2. Social media marketing is a tool, not a goal for businesses. It is very easy to become consumed by online social activity in the course of posting status updates and sharing useful content with followers. Remember that it is NOT the goal of your business! Some individuals find it very difficult to avoid the "social" aspect of social media marketing, but as a businessperson you are using it as a means to help you sell your products and services to new and existing customers. Call on your inner boss to remind yourself that it is just one of the tools in your marketing toolbox, and exercise some self-discipline on the social media sites, at least during working hours.
  3. All social media sites are NOT equally effective for all businesses. It is easy to get excited when reading about the success of other startups using Pinterest or Facebook to get sales leads and grow their businesses. However, unless they are in the very same business and market as you, your business Pinterest or Facebook account is probably not going to generate exactly the same results as theirs did. Instead, begin by identifying the demographic of your target customer when choosing social media sites for your business, and work on creating a following there.
  4. Building a business social media presence takes time and hard work. Posting a few random tweets or updating the status on your Facebook merchant page when you have time will do little to build your brand and business through a social media site. An effective social media marketing strategy requires planning, scheduling, and a consistent daily effort. In addition to posting useful content to benefit your readers, businesses must allow time to respond to comments and concerns, as well as to interact with your followers. Social marketing professionals often recommend scheduling at least one to two hours each day to work on your social marketing plans.
  5. Marketing your business through social media sites is not free. Many believe that social media marketing doesn't cost anything, and that is far from the case. The cost of using social media for marketing a business is quite simply the time. While there may not be fees charged by the social media sites, someone has to spend the time to maintain the account, post updates and interact with followers. This may be completed either by a paid employee, contract freelancer or a business owner who could be making money actually engaged in the activity of their business.
Social media sites continue to grow at an astounding pace.  As of early 2012, there are almost 850 million Facebook accounts and over 465 million Twitter accounts, with more added by the minute. While there are many opportunities for businesses to use social media as a powerful marketing tool, entrepreneurs should be aware of the truths about this type of marketing and avoid making social media marketing mistakes.

How To Improve Your SEO Results With Social Media


As a business owner, you know that increasing your search engine rankings brings more visitors to your website, improves visibility and ultimately increases your sales. Traditional search engine rankings used the number of high quality incoming links as a means of evaluating the quality of a site, and search engine optimization specialists know that the more quality backlinks a site has, the better.

As individuals spend more time online for a variety of personal and business tasks, the importance of social media in SEO is taking growing. Use these tips to improve your understanding of social media networks and learn why people share content is key to improving your business SEO results.

Get on Google+ Now!

If you haven't already done so, set up a Google+ account for your business. Google's obsessive competition with Facebook has led them to launch a massive-scale social media initiative in the form of Google+, and as an entrepreneur or small business owner you can reap the benefits and improve your SEO. Here's how it works.

Google's determination to grow Google+ has prompted two critical changes to the search results pages that greet online users. Businesses with Google+ accounts are now prominently displayed on local results page, and in some cases even bump Google Adwords ads over or down. Additionally, information shared through Google+ shows up higher than other content, and gets an added search engine boost each time it is +1d.

Bing for Facebook

Though it trails far behind Google as a search engine, Microsoft's Bing categorizes content that Facebook friends like or share with each other. Because of the exclusive relationship with Facebook, businesses focusing social media activity around Facebook merchant pages benefit with improved Bing search engine rankings.

7 Indicators Of Social Media Marketing Success

You’ve no doubt heard or read about various social media marketing tips and you’ve probably tried your hand at a few of them. But how do you know if the tips and techniques that you’re trying are bringing about positive results?

If one technique is working then you want to keep it up. If another technique isn’t having any effect, then why keep wasting your time? One of my favorite social media tips is to only try one or two new techniques at a time so that you can get an accurate view of how they’re working for you.

To that end, here are 7 ways that you can assess the effectiveness of your social media marketing campaigns:

1. The Volume and Sharing of Your Brand. The amount of times your users mention your brand over a given period of time is your volume. The amount of times your users mention your brand versus your competitors is your voice. Both are related and are strong indicators of how your current campaign is going. Your volume should increase steadily as more users come to know you and get excited about your business. Your voice should be substantial since it indicates social consumer awareness.

2. Engagement and Interaction. These concepts have to do with the social conversation that you are able to generate. Engagement is getting people to talk to your brand via social media. Interaction is the amount of replies or comments that the implementation of your social media marketing tips has generated.

What this basically boils down to is, if all you are doing is writing content and no one is discussing it, then you’ve got to figure out why no one is interested. Without engagement and interaction, there’s very little point in even having a social media marketing campaign.

3. Reaction of Top Influencers. Your top influencers are those people or companies who, if they mention or share your posts, can really boost your results because of their wide reach and the reputation they’ve built for themselves.

I’ll use a personal example to demonstrate: Writing is my first love, but I grew up in the floral industry. As such, I have a vast knowledge of all things floral design. Occasionally, when I have the time or desire, I’ll write a blurb about caring for, designing, or ordering flowers. One Valentine’s Day, I wrote a guide to ordering flowers that time of year and my mom posted the link on her shop’s Facebook page.

One of her corporate partners saw the article, loved it, and posted it on not only their Facebook page, but on their blog as well. I saw an incredible influx of page views for my article, and my mom’s social media interaction jumped up as well. That is the unprecedented power of having influencers speak up for you!

4. Your Click Through Rate. For most businesses, the ultimate goal of using social media is to get new visitors to their website in order to create awareness and increase conversions. How many times users click a link you’ve shared on social media equals your click through rate. Use your webmaster tools to see where your website traffic is coming from. If you’re running an active social media campaign, a large portion of your traffic should be from social media sites. If it isn’t, then you probably need to try new social media marketing tips.

5. Mobile Interactions. Mobile social media sites are ever increasing in popularity with the advent of smartphones, tablets, and other mobile devices. You should track the number of mentions you are getting from these sites, as a great deal of your users will only see you if you show up there. Try some mobile social media marketing tips, like mobile coupons and promotions, to see if you can increase your mobile mentions.

6. The Span of Platforms. Your campaign should reach across every social platform that your targeted audience is using. If your targets live on Twitter, then devoting your efforts to creating a popular YouTube channel doesn’t make much sense. Focus on where you need to be based on your customers’ needs and activity, and then monitor that success.

7. The General Attitude About Your Brand. If the social sentiment about your brand is largely positive, you’re doing fine. If not, you’ll have some work to do. Because in business, your reputation is everything and nothing influences your reputation in this digital age like the opinion of your social networking users.

3 Tips For Avoiding Social Media Marketing Failure


Have you been following all the tips, hints and “sure-fire” rules for implementing a super-successful social media marketing campaign – only to find it is not working? What you need are the three absolutely essential, vitally important, critically needed, can’t-do-without components I am about to give you!

Blend Social Media And Traditional Marketing For Tasty Results


Have you ever noticed how often blending items make them better?  Coffee blends are a great example, where just the right amount of beans from Columbia and beans from Africa create a sensational taste.  Blending works well with workout routines, also. Combine a good amount of cardio with weights and stretching to create a healthy body.

5 Social Media Mistakes That Are Holding You Back


Congratulations on your website, blog, and new social media accounts. As a small business owner, give yourself a pat on the back for wading into the new world of marketing your business online. Now that you have Twitter, Facebook, LinkedIn, Pinterest or other social media profiles, you have the tools to build an online following, grow your customer base and increase sales.

4 Simple Ways To Spread The Word With Social Media


Remember the days when satisfied customers would tell their friends and neighbors what a good job you did over a coffee or the backyard fence? In today's technology driven world, more and more word of mouth referrals come through social media communication.

Tweet For Success With These Simple Tricks


Twitter can help you and your business.

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