You’ve no doubt heard or read about various social media marketing tips
and you’ve probably tried your hand at a few of them. But how do you know if the tips and techniques that you’re trying are bringing about positive results?
If one technique is working then you want to keep it up. If another technique isn’t having any effect, then why keep wasting your time? One of my favorite social media tips is to only try one or two new techniques at a time so that you can get an accurate view of how they’re working for you.
To that end, here are 7 ways that you can assess the effectiveness of your social media marketing campaigns: 1. The Volume and Sharing of Your Brand.
The amount of times your users mention your brand over a given period of time is your volume. The amount of times your users mention your brand versus your competitors is your voice. Both are related and are strong indicators of how your current campaign is going. Your volume should increase steadily as more users come to know you and get excited about your business. Your voice should be substantial since it indicates social consumer awareness. 2. Engagement and Interaction.
These concepts have to do with the social conversation that you are able to generate. Engagement is getting people to talk to your brand via social media. Interaction is the amount of replies or comments that the implementation of your social media marketing tips has generated.
What this basically boils down to is, if all you are doing is writing content and no one is discussing it, then you’ve got to figure out why no one is interested. Without engagement and interaction
, there’s very little point in even having a social media marketing campaign. 3. Reaction of Top Influencers.
Your top influencers are those people or companies who, if they mention or share your posts, can really boost your results because of their wide reach and the reputation they’ve built for themselves.
I’ll use a personal example to demonstrate: Writing is my first love, but I grew up in the floral industry. As such, I have a vast knowledge of all things floral design. Occasionally, when I have the time or desire, I’ll write a blurb about caring for, designing, or ordering flowers. One Valentine’s Day, I wrote a guide to ordering flowers that time of year and my mom posted the link on her shop’s Facebook page.
One of her corporate partners saw the article, loved it, and posted it on not only their Facebook page, but on their blog as well. I saw an incredible influx of page views for my article, and my mom’s social media interaction jumped up as well. That is the unprecedented power of having influencers speak up for you! 4. Your Click Through Rate.
For most businesses, the ultimate goal of using social media
is to get new visitors to their website in order to create awareness and increase conversions. How many times users click a link you’ve shared on social media equals your click through rate. Use your webmaster tools to see where your website traffic is coming from. If you’re running an active social media campaign, a large portion of your traffic should be from social media sites. If it isn’t, then you probably need to try new social media marketing tips. 5. Mobile Interactions.
Mobile social media sites are ever increasing in popularity with the advent of smartphones, tablets, and other mobile devices. You should track the number of mentions you are getting from these sites, as a great deal of your users will only see you if you show up there. Try some mobile social media marketing tips, like mobile coupons and promotions, to see if you can increase your mobile mentions. 6. The Span of Platforms.
Your campaign should reach across every social platform that your targeted audience is using. If your targets live on Twitter, then devoting your efforts to creating a popular YouTube channel doesn’t make much sense. Focus on where you need to be based on your customers’ needs and activity, and then monitor that success. 7. The General Attitude About Your Brand.
If the social sentiment about your brand is largely positive, you’re doing fine. If not, you’ll have some work to do. Because in business, your reputation is everything and nothing influences your reputation in this digital age like the opinion of your social networking users.