Does Your Business Need a Social Media Blog?
Posted by Beth Hrusch on Mon, Nov 30, 2009
If you're running a small business, chances are you know about the importance of an Internet presence. However, you may not understand just how important a social media blog can be. Whether you want to drive traffic to your site, interact with your clients on a personal level, or just give your customer an easy way to access your social network profiles, a
blog can help.
Put simply, a social media blog is a blog dedicated to your online social networking. You can post articles about what's new with your business, direct visitors to various social networking pages, and more - all with a few simple clicks.
Drive Traffic to Your Sites
A blog is a great way to direct traffic to your main website. Using a blog, you can add posts about topics of interest to your consumer and base them around keywords to gain solid SEO rankings. This traffic generation strategy provides backlinks to both sites, expanding your Internet presence.
Show Off Your Personal Side
You can also use a blog to show off the more casual side of your business. While your business's main website is devoted to services you offer, rates, and testimonials, your blog can be clever, catchy, and fun. Discuss local events, upcoming news, and solicit user comments - blogs are all about building community with your customers and clients.
Build a Social Networking Hub
Through the careful use of widgets, graphics, and links, you can begin to use your social media blog as a central hub for all your social networking profiles. Clients can visit one location and find your Facebook fan page, Twitter profile, LinkedIn information, and more. Instead of spending their valuable time searching for your contact details, they can quickly and easily contact you using the social media platform of their choice.