Social Media for Businesses -- How to Increase Your ROI
Posted by Beth Hrusch on Mon, Dec 14, 2009
Using social media for businesses can be one of the easiest ways to increase your return on investment (ROI). For one, signing up for most social media pages is absolutely free - it just takes some time and "know how" to get started and make your social networking pages a valuable asset.
How to Use Social Media for Businesses
It's important to understand that personal social networking pages on websites like Twitter, Facebook and MySpace are significantly different than those used for commercial purposes. There are different rules that you need to abide by, and breaking these rules can lead to getting banned from the sites.
So, before you get started, carefully read the Terms of Use for each site and make sure you follow them to the letter. Otherwise, if and when you're found out, the page will be deleted and your hard work will all be in vain.
Getting Friends, Fans and Followers
After you've set up your social media for business pages, the next step is to start acquiring friends, fans and followers. You want to get as many of these as you can to maximize your company's exposure to potential clients.
The key to getting as many friends, fans and followers as possible is to make sure the things that you're Tweeting or putting on your social media pages have value. Whether that means putting coupon codes on your pages (something to the effect of "mention you're a Facebook fan and get 10 percent off of your next purchase) or sending out helpful tips and hints is entirely up to you.
Typically speaking, using social media for businesses is a process of trial and error. Keep toying around with your pages until you find something that people respond to - that's when you'll know that you're on the right track.