What's Your SocialRank? 5 Tips For Creating Killer Social Media Content
Posted by Jason Franks on Thu, Jul 28, 2011
Do you remember anything from your younger days? Do you remember when peer pressure and being with the “in crowd” was everything? Do you remember when the most important thing in your life was to be liked by everyone? Well, guess what? Nothing's changed...per say...
In today’s world, it is of the utmost importance for businesses of all shapes and sizes to stay in tune with the times. No, hold on, it’s not just enough to stay with the times. Wait...what? You heard me correctly. You must stay far ahead of the times. Understanding a new phenomenon known as “social rank” will help you do this.
Your social rank is based on your authority and the frequency with which you tweet. Creating killer social media content will allow you to achieve a higher rank than you currently possess.
Here are five good ways to create social media content that matters!
-Get people to “LIKE” you!
In today’s times, it is very important that you have a Facebook page for your business. Even if you don't have your own personal Facebook profile, it is important that your business be popular. Make this page completely user-friendly and something that will intrigue the masses. Maybe you could post something about your business that only fans of your page will know. If they click the “LIKE” button on your page, you are on your way to better results with the major search engines. Oh, and another quick tip: Get a "LIKE" button on your regular website as well.
-TWEET, TWEET
If you thought Facebook was easy, Twitter is even easier. All you have to do is create an account for your business and type the happenings of your day into the text box (this is tweeting). For example, if you own a restaurant, you would tweet something along the lines of: “Thinking of adding a new flavor to our milkshake selection, any ideas?” Obviously, the more often you do it, the chances are better that other users will want to follow you; this is the key! You want more and more people to know what your business is doing on a daily basis. Twitter is making it's mark on the Internet unlike anything the web has seen...having one for your business is very good business.
-It’s all about who you know!
It really is the truth! You have to know people. But, the people you know on Twitter are more valuable than your cousin who is friends with the band. However, this wasn’t always the case. In recent years, “backlinks” were far more valuable in terms of gaining a presence within the various search engines.
For example, if you operate a gossip site, a link on your page that directs users to Perez Hilton's site would be invaluable to you. He is reputable, so it adds to you credibility. However, it is now even more important to get very friendly with Twitter users of superior authority. If you can manage to get Ashton Kutcher to retweet your tweets, you are good as gold! If you're not great friends with Ashton, you have to do it yourself. Post secrets, fun facts, and more. People will want to follow you. They won't be able to sleep unless they are up to date.
-Be an authority figure!
It will be extremely helpful for you to follow others on Twitter. The more people you follow, the more likely you are to gain followers. If and only if you gain more followers, will you be on your way to becoming an authority figure. However, there are some ways to increase your chances of gaining your own followers in addition to simply following others.
The best way to do this is to focus on delivering high quality social media content. This includes things like videos and photos. Let’s face it, people love watching videos and viewing photos...especially when they are fascinating! You want people to talk about and retweet your social media content. If we're talking about Facebook, the more people “LIKE” it, the more they will like you!
-Who's looking for you?
All of this matters because it matters to GOOGLE and BING. They are the one’s 
you are trying to impress. But, they will be impressed if the masses are impressed. So, this one is easy! If you want to impress GOOGLE, put up that good social media content, follow others on Twitter, and make sure that everyone “LIKES” you! Remember, post interesting content. Not just words, but also cutting edge media!
Not too hard, huh?