The Social Media Marketer

5 Easy Ways To Improve Your Social Media ROI

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Social media has forever changed the way businesses relate to their customers and the public in general. As reported by a Nielsen Company study, consumers spent more than 5 ½ hours a day networking on social media sites such as Twitter and Facebook.

If a business doesn't reach customers where they are spending their time online, they will be losing the marketing battle. If you want to grow your business, you'll need to access all the social media help you can find. Here are five easy ways to improve your return on investment through utilizing social media.

Brand Name Identification

Brand name identification is an essential part of increasing your social media ROI. You want to get your name out there on all the major social media sites to create name recognition to your business and draw potential customers to your company website.

How can you effectively grow your brand name recognition on social media networking sites? By increasing your presence on social media sites, you are putting your company name in the minds of potential customers and establishing yourself as an expert in your industry. When looking for information, these social media users will start frequenting your website or business blog. The more useful information they find there, the more often they will return; and the more likely they will be to purchase your goods or services.

Money spent creating your brand name on social media sites is money well spent and will increase your overall return on investment.

Social Media Tools

There are many effective social media tools available to increase your ROI. Utilizing these tools can provide the social media help you need to reach potential customers. Facebook, one of the most used social media sites in existence, has an ever-growing arsenal of tools available to help you grow your customer base.

The Facebook Marketing Bible provides businesses with invaluable resources to learn how to increase their return on investment. Here are some of the tools covered:

• Marketplace – Facebook offers a service called Facebook Marketplace to list classified ads. Social media users are able to post wanted ads or for sale items on your networks for free. The beauty of this service is when you get responses to Facebook Marketplace ads, a link is provided to the user's profile where you see their information. This is true whether or not you are “friends” with the user on Facebook.
• Beacon – Beacon has been an active service on Facebook since 2007. With this service, subscribers can send information about the activities Facebook users are utilizing on their partner sites. These activities are published through the feeds and mini-feeds features. You can customize your business ads to reflect relevant ad displays related to the user's activities.
• Polls – Through Facebook polls, you have an effective research tool within your targeted customer base. Results of polls are streamlined into a real-time dashboard and you can access such demographics as age and gender.

Add Video Exchange

Video exchange is an exciting aspect of social media marketing. Social media video exchanges can lead customers to your business website or blog. Photos, videos, and audio messages keep your message interesting and will keep visitors on your page longer than if you only provided articles.
 
Links to videos are more likely to be shared on social media networks, which will give your business another means of social media help and effectively increase your return on investment. 

Develop a Link Building Strategy

Link building is way to increase website traffic by having other sites link to yours. It can be more effective than even a word-of-mouth recommendation. People from social media network sites read content shared on their pages or on the pages of friends. The more people you have linking to your site through this content, the more traffic you will bring to your website. Link building is a way to gain the social media help you need to increase your return on investment.

Analyze Your Success 

Consider purchasing software to keep track of the leads generated through your social media presence. This will help you know which leads you were able to actually convert to end customers. Some of this highly analytical software will also enable you to track which customers come back to purchase your goods or services after their initial purchase.

By analyzing your social media success, you are providing yourself a useful social media help tool to make any necessary changes in your social media marketing strategy.