5 Tips for More Efficient Social Media Marketing
Posted by Jesse Schmitt on Thu, Jan 12, 2012
Social media marketing is all about the here and now. Everyone is trying to get their message out to the
masses. How does one use social media in a targeted and effective way? Consider these five social media marketing tips:
Groups Help You Stay Connected:Form a group for people you "meet" in your industry or field. Meet around the water cooler every once in a while. Whether you’re using Facebook, Google+, or any other social media tool with grouping features, you can create a group and stay in sync. Groups allow you to be more efficient with your social media marketing strategy because you can target your message more specifically.
Social Media Runs Both Ways: One of the most valuable social media marketing tips is this: social media works both ways. Not only can people connect with you and tell you that they "like" you, you now have the opportunity to learn about them. Follow their Tweets, see what they’re talking about on their Facebook walls, learn about their concerns and their interests. Reciprocity and insight into your fans lives are some of the more valuable resources made available through social media marketing.
Blog Regularly But Not Too Often: If you have a blog and that blog has followers, that’s great. Striking a balance between being forgotten by your followers and annoying them is key on the list of social media marketing tips. If you want to blog, blog regularly. Maybe do it every weekday or every Sunday or whatever schedule works for you. Your followers will expect it. And if there is something truly newsworthy that can’t wait for your next post, get it posted right away. Your followers will appreciate how quickly you respond. After all, today's most successful marketing campaigns are those operating in real time, right?
Use Twitter: One thing about Twitter is that it’s fast, it’s easy, it’s brief and it’s always there. That can be a blessing and a curse. Tweeting too often is just the beginning of your potential Twitter downfalls. If you keep your Tweets professional and positive and consistent without being overbearing you will be okay. If you don’t, you run the risk of turning off your followers and alienating them from your business.
Social Media is Just the Vehicle: Maybe the most important thing to remember is that Twitter, Facebook, or whatever other social media tool you are using is just a tool. Your message is really your product or service, and relying too heavily on social media can cloud the waters. Use social media to stay connected to your customers but also don't forget that your number one business is your business.