4 Must-Have Components Of A Successful Social Media Marketing Strategy
Social media is no longer just a plaything for persons who have idle time or just teenagers with gossip to share. Social media has become a powerhouse for driving traffic to business websites, building brand awareness, and generating tangible leads and sales.
How has social media become so effective? Plainly, it’s all in the numbers. Literally hundreds of millions of people every day visit Facebook, Twitter, and other emerging sites such as Google+, Pinterest, Instagram and more. Even YouTube can be part of the social media family. People go to these sites to connect with friends, share opinions and facts, and pick up new information.
For example, a friend may post “Had the best sushi ever at this local restaurant.” Their friends now have an “authoritative” and trust worthy endorsement and referral to a sushi restaurant. The odds are, next time one of those friends wants sushi, they will go there.
Businesses must develop an effective social media marketing strategy as part of their overall marketing plan. While there are a few “traditional” components to social media marketing strategy, many of the tactics can be considered unique to this new channel. Of course, you need an overall marketing goal for your social media campaigns. And you need a budget, and a means to measure return on investment. All of these are very doable in a social media marketing strategy.
However, you should also consider these components as an important part of your social media arsenal:
- Always apply SEO – Search engine optimization (SEO) is just as applicable in social media as it is in regular web marketing strategies. Use the right keywords and phrases in order to maximize your social media impact.
- Share and share alike – through content curation (sharing of links while in turn allowing others to share your posts) is vital in social media. Use links to relevant sites while also allowing your site to be shared.
- Follow up – every fan, every visitor, every person who responds to your social media post should have some type of reply. Even negative posts should be handled graciously and tactfully in order to keep your brand reputation intact.
- Etiquette – social media in particular has a set of behaviors that can make or break your social media marketing strategy. Pay close attention to the number of posts or broadcasts that you send and keep a healthy balance so you will not be deemed “spam.” Develop a social media policy that includes recommended responses to various issues so that you know the right way to handle them before they even occur.
You social media marketing strategy gives you a great opportunity to build loyalty and encourage referrals for your business. With the right plan in place, social media can deliver even more business to your door.